- Google Local Services Ads Get Automated
Performance Marketing Insider, Laurie Sullivan - Friday, August 9, 2024
Google made changes to its Local Services Ads this week. One featu ...
- Super 8 Brings Back Historic Room Rate To Celebrate 50th Anniversary
Marketing Daily, Danielle Oster - Wednesday, August 7, 2024
To celebrate its 50th anniversary, the brand will offer 888 room nigh ...
- 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets
MediaDailyNews, Colin Kirkland - Wednesday, August 7, 2024
In a first for Roblox as it "tests and invests in commerce ...
- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target Teens
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Google and Meta reportedly had a secret deal to target Instagram a ...
- Words Behind Strategies At Google, Meta To Protect Kids
Performance Marketing Insider, Laurie Sullivan - Thursday, August 8, 2024
A Google ad-targeting option came under fire when it was reported th ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...
- Sinclair Sees 11% Q2 Ad Gain, Core Ads 'Shocker' To Come
Television News Daily, Wayne Friedman - Thursday, August 8, 2024
Sinclair is expected to see a 27% hike in ad revenues f ...
- Paramount Takes $6B Charge From Lower Cable TV Networks' Value
Television News Daily, Wayne Friedman - Friday, August 9, 2024
Paramount had an 11% decline in TV ad revenue, while affiliate a ...
- YouTube Tests Less Disruptive Livestream Ads
MediaDailyNews, Colin Kirkland - Tuesday, August 6, 2024
YouTube is testing a new ad format for live video that mig ...
- Apple Feature To Control Distraction Needs A Transparent Reporting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Publishers may want to urge Apple to give them a reporting to ...
- Disney Parks, Experiences Income Down 3% In Q2, Revenue Creeps Up 2%
MediaDailyNews, Wayne Friedman - Wednesday, August 7, 2024
Disney says revenue growth was impacted by lower consumer demand that exceed ...
- News of The World Hires Viamedia As Programmatic Ad Rep
Publishers Daily, Ray Schultz - Tuesday, August 6, 2024
The partnership will facilitate inventory management and programmatic sales. ...
- Core, Non-Political Local Media Ad Spend Estimated To Rise 5.5% In 2025
Television News Daily, Wayne Friedman - Wednesday, August 7, 2024
Core local ad spend is forecast to rise 5.5% to $171 billi ...
- WBD Books 'Almost 50%' More Upfront, Strong Sports Pricing
Television News Daily, Wayne Friedman - Thursday, August 8, 2024
Continued erosion of its TV network revenue pushed the company to ta ...
- NBC Olympics Programmatic: Will Brands Stay When The Games End?
TV Watch, Wayne Friedman - Wednesday, August 7, 2024
Around 55% of programmatic advertisers are spending less than $5 million overa ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- Snapchat Boosts Ad-Revenue Performance, Reaches 11M Paid Subs
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
Snapchat added 10 million additional daily active users this quarter, with 4 ...
- Google Antitrust Loss Will Change Search Forever
MediaDailyNews, Laurie Sullivan - Tuesday, August 6, 2024
Ad and search industry execs are trying to sort through a ruli ...
- Taboola Integrates Double Verify's Pre-Bid Activation Tool
Publishers Daily, Ray Schultz - Monday, August 5, 2024
Taboola advertisers can import their custom brand-safety and suitability settings from acro ...
- News/Media Alliance Hails Decision Against Google
Publishers Daily, Ray Schultz - Monday, August 5, 2024
The group says Google has harmed countless businesses, including publishers. ...
- TelevisaUnivision Completes Upfront, Records Single-Digit Growth
Television News Daily, Wayne Friedman - Tuesday, August 6, 2024
Strong ad revenue commitments came for its sports programming, where TelevisaUnivision sa ...
- Fox Q2 Ad Sales Flat, Tubi Rises 17%
Television News Daily, Wayne Friedman - Wednesday, August 7, 2024
Fox Corp. ad revenue was flat in the second quarter vs. t ...
- Hyundai's Olympic Spot Speaks To Different Kind Of Greatness
Mad Blog, Barbara Lippert - Thursday, August 1, 2024
"It's OK," a thought-provoking Hyundai commercial, takes a more modern, enlightened approa ...
- Outbrain Acquires Teads For $1B: Creates Large, Indie Ad Platform
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
Combined, the companies will operate under the Outbrain name to provide advertise ...
- Advertisers Slow To Invest In $184B Gaming Media, Report Shows
MediaDailyNews, Colin Kirkland - Thursday, August 1, 2024
A report by WARC Media finds the share of advertisers planning ...
- Amazon Ad Revenue Climbed To $12.8B In The Latest Quarter
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
Advertising has emerged as one of the biggest profit generators, Amazon sa ...
- Roku Gains 11% In Q2 Platform Revenues, Ad Business Expected To Rise
Television News Daily, Wayne Friedman - Friday, August 2, 2024
Roku should benefit from increased ad revenue driven by the 2024 electio ...
- Deterministic 'Identity Spine' Reinforced Through Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Deep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- Meta Beats Estimates, Confronts Illegal Drug Ad Accusations
MediaDailyNews, Colin Kirkland, Laurie Sullivan - Wednesday, July 31, 2024
Meta increased ad revenue on its apps, but is under fire f ...