- Judge Sides With Amazon In False Advertising Fight
MediaDailyNews, Wendy Davis - Friday, July 19, 2024
A judge has dismissed a class-action complaint alleging that Amazon touted fr ...
- X Launches Ads For Trending Events
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
X is introducing "Trend Genius" ads, which utilize AI to deploy "hyper-releva ...
- 'Twisters' Spins Out $80M In Third-Biggest 2024 Film Opening
MediaDailyNews, Wayne Friedman - Sunday, July 21, 2024
Universal Pictures spent an estimated $19.8 million on national TV advertising f ...
- Flywheel Reboots C-Suite, Painter Moves To Omnicom Commerce Chief
MediaDailyNews, Joe Mandese - Thursday, July 18, 2024
Six months after its acquisition by Omnicom, Flywheel Digital reorganized its C-suit ...
- X Touts Misleading Engagement Stats, Ad Buys See 'Drastic Drops'
MediaDailyNews, Colin Kirkland - Thursday, July 18, 2024
In June, X advertising saw month-over-month and year-over-year declines, with click-through-rates do ...
- Google, Microsoft, OpenAI, Others Launch Coalition For Secure AI
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
Major tech companies have formed an industry group intended to enhance securi ...
- NBCU: Upfront Sales Complete, With 'Modest Growth'
Television News Daily, Wayne Friedman - Friday, July 19, 2024
NBCU says it saw growth of 45% in prime-time program advertising a ...
- Opinionated Wins Panda Express Creative AOR, Next Campaign Debuts With Chinese New Year
MAD, Fern Siegel - Wednesday, July 17, 2024
The agency's remit is to develop a strategic marketing platform transforming cha ...
- Google Tightens AdSense Policies Reshaping Rules For Ad Placement
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Google will replace the Ads on its dynamic content policy with "A ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- Microsoft Updates Plans For Performance Max
Performance Marketing Insider, Laurie Sullivan - Thursday, July 18, 2024
Microsoft execs at a recent online meeting with brands spoke about ...
- Prime-Time TV Ad Spend Down In First-Half 2024, Impressions Rise
Television News Daily, Wayne Friedman - Thursday, July 18, 2024
Overall national TV linear ad spending slipped 2.8% to $22.2 billion f ...
- Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, July 17, 2024
A Hub Entertainment Research study finds 19% of respondents "might/might not" ha ...
- Apple Strikes Deal With Taboola To Power Native Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Taboola confirmed on Tuesday that the company struck an agreement with App ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor Roles
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Long-time audience measurement vet Josh Chasin is now an advisor to ...
- Pure-Play AI Ad Spending Accelerating
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estima ...
- Firm Debuts Display Ad Platform For B2B Brands
Publishers Daily, Ray Schultz - Tuesday, July 16, 2024
Pipeline360 says the platform will help users navigate privacy regulations and t ...
- TV News Sees Sharp Viewing Gains After Trump Assassination Attempt
Television News Daily, Wayne Friedman - Wednesday, July 17, 2024
TV networks offered nonstop news coverage and dropped ad breaks due ...
- Global Streaming Ad Share Grows To 28%, Subscriptions Still Dominant
Television News Daily, Wayne Friedman - Wednesday, July 17, 2024
Advertising will remain a strong growth factor in the global streaming marketplac ...
- Television's Addressable Transformation: A Lifeline For Local Stations
MediaDailyNews, Michael Kubin - Tuesday, July 16, 2024
Unlike national addressability, the local station addressable business requires all distributors ...
- Yandex Split Final, Russian Assets Sold In $5.4B Deal
MediaDailyNews, Laurie Sullivan - Monday, July 15, 2024
Four businesses focused on AI for cloud services, data labeling, self-driving ca ...
- Take Me To The Moon: Tripadvisor, Astronaut Debut Space Channel
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Tripadvisor's creative and content studio Wanderlab on Tuesday will launch Destination: Spac ...
- X Calls For Legal Action Against GARM
MediaDailyNews, Colin Kirkland - Monday, July 15, 2024
Following a report released by the House Judiciary Committee alleging that t ...
- Filmmaker Somayeh Signs With Los Films For U.S. Ad Work
People on the Move, Steve McClellan - Tuesday, July 16, 2024
UK-based Iranian born filmmaker Somayeh has signed with creative studio Los Fil ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- Hearst, Ad Council Research Institute Focus On Mental Health
Publishers Daily, Ray Schultz - Monday, July 15, 2024
Younger people are more likely to accept a discussion of mental heal ...
- Hey There, How Much Attention Do I Have?
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2024
Brands and storytellers have few platforms that can get consumers' attention a ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
Snapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Ad Biz Spurred By Trump Assassination Attempt
MediaDailyNews, Laurie Sullivan - Monday, July 15, 2024
The changes mostly affected social-media platforms, but also prompted President Biden ...