- Commerce Advertising Takes Front Seat In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 10, 2024
Favorite billing models have emerged for commerce advertising as performance takes ...
- Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
Google DeepMind researchers released a report that warns misuse of AI ...
- TikTok Limits Teen Ad-Targeting Methods
MediaDailyNews, Colin Kirkland - Monday, July 8, 2024
Advertisers now will only be able to reach teens using "a f ...
- IAS Finds 'Risky' Political Content, Misinformation Minuscule Share Of Ad Impressions
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
While the prevalence of both is growing fast, the study also show ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Fewer Streaming TV Commercial Interruptions - But Tougher Ad Breaks?
TV Watch, Wayne Friedman - Tuesday, July 9, 2024
The silver lining - which may not be much of a positi ...
- Identity Management Puts Email At Its Core
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
How difficult will it be to change the perception of an industr ...
- Web Traffic Failure Hit 14% In Q1: Programmatic Report
Publishers Daily, Ray Schultz - Sunday, July 7, 2024
Invalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- 'Despicable Me 4' Dominates Holiday Box Office With $122M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 7, 2024
The movie owned the holiday TV airwaves with $5.4 million in ...
- Audience Creation, Targeting For A Privacy-Conscious Future
MediaDailyNews, Louis Keating - Friday, July 5, 2024
Geographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Alphabet's 'Project Mineral' Winds Down, Licenses Tech To Driscoll's
MediaDailyNews, Laurie Sullivan - Wednesday, July 3, 2024
Alphabet shows how its machine learning, AI, camera and self-driving car technologi ...
- Telegram Applies 'Stars' Digital Currency To Paid Content
MediaDailyNews, Colin Kirkland - Wednesday, July 3, 2024
In line with Telegram's new premium business features, the messaging app ...
- Netflix Tapping Into Users' 'Must Have' Brand Value For More Dollars
TV Watch, Wayne Friedman - Friday, July 5, 2024
Netflix needs to monetize more money from existing subscribers as its potenti ...
- Linear TV Is Alien Concept To Young Lawyers On New 'Matlock'
TVBlog, Adam Buckman - Friday, July 5, 2024
A 75-year-old lawyer played by Kathy Bates discovers that two younger colleagu ...
- New Google Settings For Disclosing Digitally Altered Political Ads
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
The Google Political Content Policy now has new settings and policies f ...
- X Rejoins GARM To Win Back Advertisers
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
X has decided to rejoin the coalition of online providers and bra ...
- Political Ad Spending Estimated To Climb To $10.7B: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 3, 2024
A new 2023-24 estimate projects political ad revenue will rise to $10 ...
- Gimlet-Eyed Boomers: They're Skeptical Of Influencers And Advertising
Email Insider, Ray Schultz - Tuesday, July 2, 2024
The Boomers are a tough audience, especially when it comes to influencer ...
- Media-Buying Management Platform Advocado Rebrands As Veil
MediaDailyNews, Joe Mandese - Tuesday, July 2, 2024
The name change leans into the patented VEIL (video encoded visible ligh ...
- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Upfront TV Ad Prognosis? Slow-Moving, On A Questionable Front
TV Watch, Wayne Friedman - Tuesday, July 2, 2024
Streaming scatter revenue is expected to decline to $10.14 billion from $10. ...
- Temu May Face Same Fate As TikTok In U.S.
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Temu has made inroads into the U.S. in less than two year ...
- IPG Marketplace Will Reduce, Not Just Minimize, Carbon In Media Buys
MediaDailyNews, Joe Mandese - Monday, July 1, 2024
The "Climate Action Marketplace" is being developed with SeenThis and PubMatic, ...
- Google Universal Analytics Data Disappeared On Schedule - Or Did It?
Performance Marketing Insider, Laurie Sullivan - Monday, July 1, 2024
On Monday, Google followed through with its plans to cut off markete ...
- Analyst Advocates NARB Self-Reg Model For Generative AI Advertising
MediaDailyNews, Laurie Sullivan - Thursday, June 27, 2024
Self-regulation seems to be a massive and highly complex endeavor. But o ...
- Debate TV Ad Buys Total $3.7M
Television News Daily, Wayne Friedman - Friday, June 28, 2024
National TV ad revenue for the first Presidential Debate totaled $3.7 milli ...
- Dish Network Brings Back Real Old-Style Bundles: Long-Term Contracts
TV Watch, Wayne Friedman - Friday, June 28, 2024
Dish is packaging its standard linear TV cable/broadcast package with a fr ...
- Consumers Splurge On High-End Lipstick, Data Shows Ways To Color-Coordinate Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Consumers are splurging on cosmetics, boosting online spend in this category ...
- Ad Market Expands For 14th Month In May, Signals Possible Deceleration
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
May's 1.9% increase in the U.S. ad market is the lowest ra ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...