Former Warner Bros. Discovery executive Katrina Cukaj has been hired as executive vice president of ad sales and portfolio marketing for Fox Corp. -- focusing on all Fox entertainment programming efforts.

In her new role, Cukaj will oversee Fox’s linear TV and digital businesses, as well as advanced advertising products, portfolio marketing and brand partnerships, agency relationships and upfront negotiations.

Cukaj was a 20-year veteran at Warner Bros. who departed in July 2022.

She rose to the position of executive vice president of sales/client relationships for Warner Media, in charge of sales, marketing, strategic planning, research, and creative executives who work with Warner Media’s major advertisers and holding companies. 

Cukaj also oversaw linear TV, digital, streaming, direct response and advanced advertising, and held responsibility for leading cross-platform and brand-centric sales strategies.

Her earlier roles at Warner Media included executive vice president of marketing, strategy and network partnerships, brand innovation; executive vice president of strategy, pricing, and planning; and at Turner Broadcasting, as executive vice president of CNN.

Jeff Collins, president of  Fox advertising sales, marketing and brand partnerships, said in release that Cukaj has “a well-earned reputation as an innovator as well as a dedicated and trusted partner to agencies and clients alike.”

At the end of July this year, Fox Corp. said it finished its 2024-25 upfront advertising selling season in a strong position, with rising volume and pricing gains versus a year ago for its linear TV networks and digital advertising platforms.

In fiscal year ending June 2024, total "Television" advertising revenue at Fox Corp. declined 20% to $4.18 billion from $5.20 billion the year before, including the Fox Broadcast Network, Tubi, and its locally owned TV stations.

"Cable Network" advertising revenue -- all TV sports and news channels, including Fox News Channel and Fox Business -- sank 10% to $1.26 billion from $1.40 billion the year before.