- Premium Streamers Slow TV Marketing Ad Spend, Down 18%
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
National TV marketing was down 18% in ad spend and media val ...
- Programmatic Ad Spend Is Forecast At $157.35 Billion For This Year
Publishers Daily, Ray Schultz - Wednesday, January 31, 2024
Programmatic ad spend is expected to grow at a rate three tim ...
- Media Agency Of The Year: Kinesso
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
On the surface, we named Kinesso agency of the year based ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- Google Search Sees Revenue Gains As It Integrates AI
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Google CEO Sundar Pichai said generative AI will fold into search a ...
- Microsoft Search, News Advertising Revenue Up 8% In Q4
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Microsoft reported strong quarterly results Tuesday, boosted by its investment in A ...
- LP Says The Verdict Is In: Supporting Trump Is Supporting A Sex Assaulter
Mediapsssst, Richard Whitman - Tuesday, January 30, 2024
The Lincoln Project's new ad highlighting the verdict in the E. Je ...
- Brady Returns To Super Bowl - In Ad Touting Another Money-Making Brand?
TV Watch, Wayne Friedman - Wednesday, January 31, 2024
So Tom Brady is making it back to the Super Bowl aga ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaDailyNews, Laurie Sullivan - Monday, January 29, 2024
It's been a difficult transition away from Google Chrome browser cookies f ...
- X Partners With MGM, Will Display Sports Betting Stats
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
X is positioning itself to profit off of its position as t ...
- Dr. Laura Forms A Throuple, Business-Wise
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2024
Long-time audio advertising representative Crossover Media Group is her new partner. ...
- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
Planning & Buying Insider, Joe Mandese - Tuesday, January 30, 2024
Well, that's what my analysis of the IAB's just-released study shows: America ...
- NFL Conference Championships: NFC +20%; AFC +17%
Television News Daily, Wayne Friedman - Tuesday, January 30, 2024
The NFC Championship game this past weekend was up 20% to 56 ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Ad-Supported Amazon Prime Projected To Take In $1B In First Year
Television News Daily, Wayne Friedman - Friday, January 26, 2024
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement th ...
- Group Combating Antisemitism To Air Super Bowl Ad
MAD, Steve McClellan - Thursday, January 25, 2024
The ad is part of the group's "Stand Up To Jewish Hat ...
- New Year's Resolution: Invest in Relationships
MediaDailyNews, Marisa Ricciardi - Wednesday, January 31, 2024
We must be mindful of the big, blank space - the spa ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Digital Ad Revenue Improves For Almost Half Of Local Media
Publishers Daily, Ray Schultz - Thursday, January 25, 2024
Most publishers expect stronger sales in 2024, the Local Media Consortium repo ...
- Peacock Q4 Ad Revenue 28% Higher, NBCU Down 7% Overall
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
NBCU's domestic ad revenue continued to sink overall, while Peacock ad reven ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen Smith
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
Gretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
MediaDailyNews, Joe Mandese - Thursday, January 25, 2024
After a rough start, the U.S. ad market ended 2023 up 2. ...
- Walmart's Real-Life Ad Fairytale Began In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, January 25, 2024
Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- Real Estate Platform Opendoor Going Live For The Super Bowl
MAD, Steve McClellan - Tuesday, January 23, 2024
With two in-game spots and a half-time live stream, the firm wi ...
- TikTok Cuts Sales, Advertising Jobs To Reduce Costs
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
TikTok has carried out a round of layoffs across its sales a ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next Integration
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
National University began using cross-device measurement and attribution through a partnership betwe ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- Global TV, Movie Production Spend To See 2% Increase In 2024: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Ampere Analysis estimates overall spend for all streaming content will grow ...