- Jet-Setters: Their Travel Preferences
Engage:Affluent, Brittany Barnic - Wednesday, December 24, 2014
As 2014 approaches its final days, no matter the industry, we lo ...
- Successful Luxury Social Marketing Starts With An Invitation To The Party
Engage:Affluent, Eli Singer - Thursday, December 18, 2014
For a luxury brand, every motion in its social marketing strategy h ...
- How Financial Institutions Need To Market To Emerging Affluent Millennials
Engage:Affluent, Edward Colet - Monday, December 8, 2014
There's been lots of conversation in the marketing community this year abo ...
- Communicating With Affluent Generations In Today's Cross-Media World
Engage:Affluent, Bob Shullman - Wednesday, December 3, 2014
In our previous column, we reported on how advertisers and marketers c ...
- The Affluents' Affinity For Digital
Engage:Affluent, Brittany Barnic - Wednesday, November 26, 2014
In our ever-evolving, digitally obsessed, internet-driven world, it is no surprise th ...
- Children In Upscale Homes More Likely To Use Technology
Engage:Affluent, Denise Tayloe - Wednesday, November 19, 2014
Complying with COPPA is a challenge all marketers, gaming companies and a ...
- Catching Up In The Connected Home
Engage:Boomers, Steven Bernstein - Tuesday, November 18, 2014
Not quite a household term, yet, the Internet of Things among t ...
- Lincoln's 'Meticulously Curated' Black Label Hits 32 Showrooms
Marketing Daily - Top of the News, Thom Forbes - Monday, November 17, 2014
Got too much going on and feeling stretched for time? Thirty-five ...
- Accessible Luxury - Making Your Brand Relatable to Affluent Women Today
Engage:Affluent, Joanne McKinney - Wednesday, November 12, 2014
We recently engaged hundreds of affluent women nationwide, in a week-long conversati ...
- Communicating With Affluent Holiday Shoppers
Engage:Affluent, Bob Shullman - Wednesday, November 5, 2014
In our previous column, we reported on the upcoming holiday shopping pla ...
- Luxury Automakers Can Succeed With Premium Partnerships
Engage:Affluent, Karl Greenberg - Thursday, October 23, 2014
Automakers have found interesting ways of getting people into their cars throu ...
- Understanding Affluent Clicks, Purchases, Research Decisions
SearchBlog, Laurie Sullivan - Tuesday, October 21, 2014
Affluent consumers research products and services weekly before making a purchase givi ...
- Is Food Gen Y's New Status Symbol?
Engage:Affluent, MaryLeigh Bliss - Wednesday, October 15, 2014
Do Millennials care about luxury? It's a question we hear a lo ...
- Younger Affluent Audiences Open To Native Ads, Report Finds
Real-Time Daily, Tyler Loechner - Monday, October 13, 2014
Martini Media on Monday issued the inaugural edition of "The Martini Report ...
- Don't Let Preconceived Notions Obstruct Effective Content Marketing
Engage:Affluent, Adam Weinroth - Wednesday, October 8, 2014
With 87% of mass affluents reporting use of social media, according ...
- Holiday Shopping Plans Are Generations Apart
Engage:Affluent, Bob Shullman - Wednesday, October 1, 2014
Last week, on Sept. 22, the autumnal equinox occurred. This event mea ...
- America's 67.5 Million Affluents Garner 60% Of U.S. HH Income In 23% Of U.S. Households
Research Brief, Jack Loechner - Tuesday, September 30, 2014
According to the recently released 2014 Ipsos Affluent Survey USA, the Afflue ...
- The Young: Drivers Of The Luxury Market
Engage:Affluent, Brittany Barnic - Wednesday, September 24, 2014
The luxury marketplace, where the high-end goods reside and the affluent ...
- Expansion Without Dilution: The Affluent Population Grows In Size And Spending Power
Engage:Affluent, Stephen Kraus - Thursday, September 18, 2014
This morning we released the 2014 Ipsos Affluent Survey USA, marking o ...
- Modern Man Is A Modest Man
Engage:Affluent, Andy Tu - Wednesday, September 17, 2014
What defines luxury to a man 2015? Is it a Rolex a ...
- In Targeting Luxury Buyers, Location Is The Secret That's Too Good to Keep
Engage:Affluent, James G. Smith - Monday, September 15, 2014
For any brand, targeting and engaging your preferred audience is key ...
- Building A Profile For Today's High Value Luxury Customer
Engage:Affluent, Doug Gollan - Wednesday, September 10, 2014
One of the challenges in researching the Super Rich is that th ...
- Who Are The Drivers Of Prestige Skincare?
Engage:Affluent, Brittany Barnic - Wednesday, September 3, 2014
By this point, as the summer winds down, we have likely re ...
- In Addition To Age, Millennials Differ In Many Ways
Engage:Affluent, Bob Shullman - Wednesday, August 27, 2014
As part of our recent focus on wealth, our previous two colum ...
- The Untethered Affluent
Engage:Affluent, Kunick Kapadia - Wednesday, August 13, 2014
Despite the marketer's edict that mobile should be an essential part ...
- Luxury Travel Market Faces Challenges
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
Americans spent 1% less on travel in the first quarter of 20 ...
- Gen X Is The Generation That Affluent Marketers Can't Afford To Ignore
Engage:Affluent, Bob Shullman - Wednesday, August 6, 2014
As part of our recent focus on wealth, our previous column, "Millennia ...
- A Move To Quality
Engage:Affluent, Erik Pavelka - Friday, August 1, 2014
Quality is a word in digital media that hasn't been spoken mu ...
- The Modern Man Is The Modest Man
Engage:Men, Andy Tu - Thursday, July 31, 2014
What defines luxury to a man 2015? Is it a Rolex a ...
- Luxury Brands Need To Expand Perception Of Wealthy
Engage:Affluent, Frank Riolo - Wednesday, July 30, 2014
Recently, Advertising Age highlighted Cadillac's recent commercial featuring French model Magali Amade ...