- The Modern Man Is The Modest Man
Engage:Men, Andy Tu - Thursday, July 31, 2014
What defines luxury to a man 2015? Is it a Rolex a ...
- Luxury Brands Need To Expand Perception Of Wealthy
Engage:Affluent, Frank Riolo - Wednesday, July 30, 2014
Recently, Advertising Age highlighted Cadillac's recent commercial featuring French model Magali Amade ...
- High-income US Households Find Quality At Warehouse Clubs
Research Brief, Jack Loechner - Friday, July 25, 2014
According to new research from Mintel, 38% of high income consumers belie ...
- The Smart Money's On Convertibles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
If you drive a convertible, chances are you’re both more educated a ...
- Luxury Brands Need To Expand Perception of Wealthy
Engage:Affluent, Frank Riolo - Tuesday, July 22, 2014
As our country's population continues to evolve, whether it is due ...
- The Influencer Economy
Engage:Affluent, Stephen Kraus - Wednesday, July 16, 2014
As we explore how Affluents make media choices and purchase decisions, ...
- Millionaires Love Costco, Home Depot And Lowe's
Marketing Daily, Sarah Mahoney - Monday, July 14, 2014
New research from Mintel finds that high-income consumers even love the private-lab ...
- 7 Luxury Brands That Have Digital Media Wired
Engage:Affluent, Doug Grinspan - Wednesday, July 9, 2014
In 2014 when 80% of affluent customers prefer to do their resear ...
- Delivering On The 'Brand Promise' Is Key In Luxury
Engage:Affluent, Aditya Ghuwalewala - Tuesday, July 8, 2014
What luxury brands do consumers talk most about? Which ones are t ...
- Millennials Are the Future, But Boomers Are Today
Engage:Affluent, Bob Shullman - Wednesday, July 2, 2014
Recently my columns have focused on millionaire consumers, those with a person ...
- How Luxury Brands Should Speak To The Millionaire Millennial
Engage:Affluent, Frank Riolo - Wednesday, June 25, 2014
While crippling student debt, high unemployment rates, and a recovering economy ha ...
- All Purchases Are Considered, But Some Purchases Are More Considered Than Others
Engage:Affluent, Erica Martinez - Wednesday, June 11, 2014
It starts sooner than we might have thought. The moment comes ear ...
- Photos, Photos Everywhere
Engage:Affluent, Marc-Antoine Benglia - Friday, June 6, 2014
Americans are uploading photos by the hundreds of thousands. In fact, accordi ...
- Where And How The Wealthy (a.k.a. Millionaires) Shop
Engage:Affluent, Bob Shullman - Wednesday, June 4, 2014
Recently, my columns have been focusing on wealthy consumers (millionaires -consumers wi ...
- 'Affluents' More Likely to Satisfy Hunger, Make Donations Via Mobile
MoBlog, Mark Walsh - Wednesday, June 4, 2014
According to new research from Experian Marketing Services, consumers are increasingly usi ...
- All Millionaires Are Not Alike
Research Brief, Jack Loechner - Monday, June 2, 2014
According to The Shullman Research Center, with a special focus on afflue ...
- Marketers Must Adjust As Shopping Habits Change
Engage:Affluent, Frank Riolo - Wednesday, May 28, 2014
Luxury brands may need to rethink the way in which they mark ...
- Growth Opportunities In The Growing Leisure Economy
Engage:Affluent, Stephen Kraus - Wednesday, May 21, 2014
Recently, I wrote about Affluents "rising up the hierarchy of needs" ...
- Putting A Luxury Lens On Mobile Marketing
Engage:Affluent, Raquel Cadourcy - Friday, May 16, 2014
The mobile phone is the modern day concierge, especially for consumers wi ...
- Why Luxury Brands Need Scarcity Marketing On The Web
Engage:Affluent, Paras Chopra - Friday, May 9, 2014
Luxury goods marketers have long understood the value of scarcity. Whether th ...
- Reaching The Wealthy, a.k.a. Millionaires
Engage:Affluent, Bob Shullman - Wednesday, May 7, 2014
In our latest survey wave, we asked two questions that we belie ...
- Appealing To The Millionaire Next Door
Marketing: Travel, Gary Leopold - Monday, May 5, 2014
New affluent study reveals marketing opportunities. ...
- What The Modern Shopper Looks Like
Engage:Affluent, Tom O'Regan - Wednesday, April 30, 2014
The affluent consumer has come a long way in the 21st centur ...
- The Eye Of The Consumer Is What Makes A Brand 'Luxurious'
Engage:Affluent, Frank Riolo - Wednesday, April 23, 2014
I recently started a search for a new car. While I ha ...
- Leveraging Big Data And Getting Personal With Cross-Pollination Marketing
Engage:Affluent, Mike Lees - Tuesday, April 22, 2014
Many organizations turn to cross-pollination marketing, which leverages two brands to he ...
- Millionaires Prefer Costco, Target, Home Depot
Marketing Daily, Sarah Mahoney - Saturday, April 19, 2014
"Most affluents still tend to live within their means, spending wisely. Th ...
- Rise In Spending Crucial To Driving Growth Across The Board
Engage:Affluent, Stephen Kraus - Thursday, April 17, 2014
The latest government data confirm that Affluent spending is on the ris ...
- In A Shifting Landscape, News Readers Well Positioned To Reach Market
Engage:Affluent, Dennis Lutsky - Monday, April 14, 2014
When asked by a reporter about his secret to success, Warren Buffet ...
- Is Your Considered Purchase Product Now A Considered Commodity?
Engage:Affluent, Erica Martinez - Wednesday, April 9, 2014
You've got to love a good mash-up. Chocolate and peanut butter. Ang ...
- A Word To Luxury Marketers, Agencies, And Media: The Less-Than-Affluent Are Your Customers, Too
Engage:Affluent, Bob Shullman - Wednesday, April 2, 2014
In my three "Engage:Affluent" columns this year, I have focused on tho ...