- Marketers Must Note Differences Between Old Wealth And New
Engage:Affluent, Frank Riolo - Thursday, March 27, 2014
Not all affluent consumers are created equally. I'm not talking about doll ...
- A Global Perspective: Moods & Mindsets Of Affluents Around The World
Engage:Affluent, Stephen Kraus - Wednesday, March 19, 2014
In his excellent book Richistan, Robert Frank detailed how millionaires in t ...
- Time, Not Click, Is Where Luxury Brands Need To Turn
Engage:Affluent, Andre Parreira - Thursday, March 6, 2014
Considering how advanced the technology is today in so many aspects ...
- Millionaires Have Their Own Generation Gap
Engage:Affluent, Bob Shullman - Wednesday, March 5, 2014
In last month's column, "Almost The Only Thing Millionaire Men And Wom ...
- Viva La Difference
Research Brief, Jack Loechner - Tuesday, March 4, 2014
According to the Shullman Research Center Pulse, luxury, affluence, and wealth a ...
- Why Money Isn't Always Everything
Engage:Affluent, Frank Riolo - Wednesday, February 26, 2014
During an age in which endless information is readily available at consumer ...
- Affluents Rising Up The Hierarchy Of Needs
Engage:Affluent, Stephen Kraus - Wednesday, February 19, 2014
As unemployment fears ease, Affluents are increasingly "rising up" the hierarchy ...
- Your Customer's Affluence Level Can Impact Purchase Consideration
Engage:Affluent, Erica Martinez - Wednesday, February 12, 2014
Luxury goods. Luxury travel. Luxury apartments. An idea is brought to mi ...
- Wealthy People Are Optimistic, Plan To Travel
Marketing Daily, Karl Greenberg - Monday, February 10, 2014
The very wealthy, the merely affluent, and people who are millionaires ...
- Programmatic Can Be More Premium Than Direct For Luxury Marketers
Engage:Affluent, Chip Meyers - Monday, February 10, 2014
You don't need to consult the leading voices in the digital advertisi ...
- Almost The Only Thing Millionaire Men And Women Have In Common Is ... Lots Of Money!
Engage:Affluent, Bob Shullman - Wednesday, February 5, 2014
In last month's column, "Targeting In 2014: High Income or High N ...
- Engaging Audiences With Content Via Owned, Earned And Paid Media
Engage:Affluent, Skip Brand - Wednesday, January 29, 2014
Marketing is all about story telling, right? And luxury brands often ha ...
- Affluent Entering 2014 Focused On Momentum And Growth
Engage:Affluent, Stephen Kraus - Friday, January 24, 2014
For more than two millennia, people have used the New Year ...
- Young Wealthy Consumers Crave Experiences, Not Products
Engage:Affluent, Frank Riolo - Wednesday, January 22, 2014
As if it wasn't already a challenge to capture the attention ...
- Digital Luxury | Omni-Channel Experiences
Engage:Affluent, Kyle Priest - Wednesday, January 8, 2014
2014 is a year for exciting and delighting customers on their ter ...
- Targeting In 2014: High Income Or High Net Worth?
Engage:Affluent, Bob Shullman - Tuesday, January 7, 2014
As 2014 kicks off, many financial and economic pundits are optimistic abo ...
- Radio Well-Positioned To Reach Newly Confident Mass Market
Engage:Affluent, Jeff Haley - Thursday, January 2, 2014
We tend to hear a lot about the early-adoption habits of afflue ...
- Adult Affluents Are Significant Amazon Shoppers
Research Brief, Jack Loechner - Wednesday, January 1, 2014
According to The Shullman Luxury and Affluence Monthly Pulse reports on t ...
- What Does The Future Of Affluent America Look Like?
Engage:Affluent, Alex Realmuto - Thursday, December 26, 2013
Fifteen years ago, if you were asked to describe what it mea ...
- E! Launches Social Scavenger Hunt For New Show
Marketing Daily, Aaron Baar - Monday, December 23, 2013
In advance of the premiere of E! Network's newest show, "#RichKids ...
- Americans View Well-To-Do as Intelligent, Hardworking, but Greedy
Research Brief, Jack Loechner - Friday, December 20, 2013
According to Pew Research Center surveys, the issue of income inequality ...
- Affluents' Lifestyles Are Technology-enabled And Media-infused
Engage:Affluent, Stephen Kraus - Wednesday, December 18, 2013
Affluent lifestyles today are technology-enabled and media-infused. In recent years, their ownersh ...
- 'Tis the Season For Giving: Where Young Affluents Choose to Donate
Engage:Affluent, Erica Martinez - Wednesday, December 11, 2013
#GivingTuesday launched last week, good timing for this time of year, wh ...
- Luxury Ecommerce: Is It Truly Relevant?
Engage:Affluent, Marvin Goodwin - Monday, December 9, 2013
How luxury purveyors can capture ecommerce leadership ...
- Algorithms And The Affluent: New Recipes In Marketing
Engage:Affluent, Jason Alan Snyder - Thursday, December 5, 2013
Algorithms rule our world. They are pervasive "people replacements," appearing everywhere a ...
- Amazon: Mass, Affluent, Or Luxury Retailer?
Engage:Affluent, Bob Shullman - Wednesday, December 4, 2013
In our November posting, we highlighted that Amazon was tied with Walma ...
- Transferring The Offline Affluent Experience Online
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 3, 2013
The personal touch separates the luxury buying experience from the mass experienc ...
- Don't Discount Lower-Income Affluents
Marketing Daily, Tanya Gazdik - Sunday, December 1, 2013
Lower-income affluents are important to marketers, according to a trend report fr ...
- Consumers Won't Buy Just Anything
Engage:Affluent, Frank Riolo - Wednesday, November 27, 2013
Despite their wealth, affluent consumers aren't as quick to dish out b ...
- Signs Pointing To A Happy Holiday Season
Engage:Affluent, Stephen Kraus - Wednesday, November 20, 2013
'Tis shaping up to be a good holiday season for Affluent-focused brand ...