- Mobile, Search And Loyalty Are A Triple Threat To Successful Marketing To Affluents
Engage:Affluent, John Cashman - Monday, November 18, 2013
"How do you market to affluents?" is a typical question a bra ...
- Accessing Affluencer's Influence
Research Brief, Jack Loechner - Thursday, November 7, 2013
Affluent Influencers, by having the financial means, attention and authority as we ...
- Season's Greetings From Amazon And Others!!
Engage:Affluent, Bob Shullman - Wednesday, November 6, 2013
Major retailers (e.g., brick-and-mortar retailers, online-only retailers, and those that are omni-channe ...
- Young Sort-Of Affluents Plan To Spend Like Affluents
Marketing Daily, Karl Greenberg - Wednesday, October 30, 2013
While members of the upper crust are planning to lighten their walle ...
- Keeping Eyes On How They Shop, Surf And Share
Engage:Affluent, Skip Brand - Wednesday, October 30, 2013
Targeting affluents? Want to know what they are buying and where th ...
- Affluents: Louis Vuitton Most Overrated; Nordstrom Least
Marketing Daily, Sarah Mahoney - Monday, October 28, 2013
"Brands need to do a better job communicating quality and value ...
- Dollar General Beats Walmart
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2013
Affluent shoppers are the fastest-growing users of dollar stores, says Mike Pagli ...
- Affluents Spending More Online This Year
Marketing Daily, Karl Greenberg - Thursday, October 24, 2013
Brands that speak to affluent Americans are getting a healthy response a ...
- A Refresher On Affluent Values
Engage:Affluent, Bill McKeveny - Wednesday, October 23, 2013
The wealthy consumer is coveted by luxury and non-luxury brands alike. Howeve ...
- Affluents Are Wary About Purchasing Online
Marketing Daily, Karl Greenberg - Wednesday, October 16, 2013
When it comes to the way affluents say they prefer to bu ...
- Details About Digital Devices: How Affluents Use Smartphone And Tablets
Engage:Affluent, Stephen Kraus - Wednesday, October 16, 2013
One of the most profound changes in the Affluent marketplace has be ...
- Learning From Luxury Automakers
Engage:Affluent, Jan Rezab - Thursday, October 10, 2013
Today's consumers expect brands to share stories, legacy and fantasy - n ...
- 3 Items To Keep In Mind When Marketing To Affluents
Engage:Affluent, Erica Martinez - Wednesday, October 9, 2013
Whether we're looking to solve a marketing challenge or developing breathtaking creativ ...
- The Gospel According To Patagonia
Marketing: Green, Benny Thomas - Wednesday, October 9, 2013
In my last post, I wrote about Patagonia and its attempt ...
- Luxury Shopping - Millennials Do It Differently
Engage:Affluent, Bob Shullman - Wednesday, October 2, 2013
Luxury marketers define their targets in many different ways. To gain insigh ...
- Men, Women, And Media: United by Media, Divided By Content
Marketing Daily, Maria Cole, Stephen Kraus - Wednesday, October 2, 2013
Mars, meet Venus. And start arguing. A recent study of gender a ...
- Ipsos' Steve Kraus: Affluent Are Multichannel; Ergo, Brands Must Be Multichannel
Programmatic Insider, Skip Brand - Tuesday, October 1, 2013
Few people know more about the media consumption habits of America's afflue ...
- The Price Of Parenthood
Engage:Moms, India Wooldridge - Friday, September 27, 2013
Earlier this week, we launched the Truth about Affluence study that soug ...
- Wealthy Are Driving Force Behind Brick-and-Mortar Survival
Engage:Affluent, Frank Riolo - Wednesday, September 25, 2013
Lines literally stretched blocks last week as millions of consumers around t ...
- The Affluent Population Grows In Size & Financial Resources
Engage:Affluent, Stephen Kraus - Friday, September 20, 2013
This week we released the 2013 Ipsos Affluent Survey USA, a stu ...
- How To Target Customers With Data
Engage:Affluent, Paul Chachko - Tuesday, September 17, 2013
As the market emerges from this protracted recession, when marketers were laser-focus ...
- Considered Purchases: Affluents Think Long Term, While Non-Affluents Think Right Now
Engage:Affluent, Erica Martinez - Wednesday, September 11, 2013
Lucky me - our bedroom air conditioner died in the middle ...
- Google Analyzes Luxury Purchase Path, Solid Research En Route To Purchasing
Online Media Daily, Laurie Sullivan - Wednesday, September 11, 2013
Affluent consumers have become the most digital-savvy, using multiple devices to resear ...
- Reaching Luxury Buyers
Engage:Affluent, Bob Shullman - Wednesday, September 4, 2013
In June, I reviewed two questions in our ongoing survey regarding t ...
- Two Approaches To Transform The Shopping Experience
Engage:Affluent, Lisa Glover - Wednesday, August 28, 2013
Experiential campaigns, when executed so that the brand's mission aligns with t ...
- The Diversity Of The Affluent Population
Engage:Affluent, Stephen Kraus - Wednesday, August 21, 2013
Next month we'll be releasing the results from our 37th annual stu ...
- Are You A Digital High Roller?
Engage:Affluent, Roj Niyogi - Wednesday, August 14, 2013
For many brands, affluent consumers are the holy grail of their marketi ...
- Luxury Brands Are In The Eyes Of The Beholders
Engage:Affluent, Bob Shullman - Wednesday, August 7, 2013
Recently, I had the pleasure of exploring the meaning of the wor ...
- It's A Small World, After All: Celebrating The Ties That Bind The Global Tribe
Engage:Affluent, Mark Miller - Monday, August 5, 2013
The world is a big place, filled with diverse people. In tur ...
- Farewell To The Recessionista: It's Okay To Shop Luxury Again
Engage:Affluent, Tom O'Regan - Wednesday, July 31, 2013
As we pass the mid-year point, there's ample evidence that the recessi ...