- Need For Integration Magnified When Reaching Affluents
Engage:Affluent, Frank Riolo - Wednesday, July 24, 2013
Purse strings and wallet depth are not the only things that separa ...
- Affluents Driving Car, Truck Sales
Marketing Daily, Karl Greenberg - Friday, July 19, 2013
The fact that auto sales are returning to healthy numbers has mo ...
- The Mood Lightens
Engage:Affluent, Stephen Kraus - Wednesday, July 17, 2013
As 2013 moves into its second half, we find that the Afflue ...
- Ultra High Net Worth Individuals Embracing Social Media
The Social Graf, Erik Sass - Wednesday, July 17, 2013
The number of affluent Americans using social media is increasing, according ...
- Luxury Brands Need To Step Up Their Social And Digital Media Efforts
Engage:Affluent, Tricia Clarke-Stone - Wednesday, July 10, 2013
Luxury brands, with their glamorous reputations and glowing histories, possess a uniq ...
- Affluents Outpace Others Shopping
Research Brief, Jack Loechner - Thursday, July 4, 2013
According to the most recent Martini Media Affluent Online Shopper Index, wi ...
- Traditional Media Consumption Still Strong
Engage:Affluent, Bob Shullman - Wednesday, July 3, 2013
Last month, I reviewed affluent consumers' recall of and interest in t ...
- American Consumers And Their Travel Plans
Marketing: Travel, Bob Shullman - Monday, July 1, 2013
Compared with the average American, affluent Americans are adventurous souls, as high-inco ...
- The Resurgence Of Style Among Men
Engage:Affluent, Alex Realmuto - Wednesday, June 26, 2013
Have you met today's affluent males? Gone are the days of JNCO' ...
- Affluent Consumers Continue Spending
Marketing Daily, Aaron Baar - Wednesday, June 19, 2013
"We definitely are seeing a huge increase in what the affluent a ...
- What Separates Affluents - And 'Millionaires' - From The Rest?
Engage:Affluent, Stephen Kraus - Wednesday, June 19, 2013
How do people get rich? It's a question that has fascinated peop ...
- Affluence Not Just For Affluent
Marketing Daily, Karl Greenberg - Tuesday, June 18, 2013
For affluent consumers, traditional media is still the way to go, p ...
- Luxury Brand Development Is Like Building A House
Engage:Affluent, Jason B. Cohen - Tuesday, June 18, 2013
I'm often asked how much it costs to develop the branding f ...
- Gaining A Deeper Understanding Of Luxury Market Trends
Engage:Affluent, Erica Martinez - Wednesday, June 12, 2013
The media sensationalizes the exploits of the rich. In the last coup ...
- The Emerging Handbook For Luxury Brands, Social Media And Millennials
Engage:Affluent, Jan Rezab - Friday, June 7, 2013
With social media increasingly the communications platform of choice for the mo ...
- Affluence Is In The Eyes Of The Advertisers And Their Agencies
Engage:Affluent, Bob Shullman - Wednesday, June 5, 2013
Last month, I explored the meaning of the words "luxury" and "luxuriou ...
- Survey: UK Luxury Advertisers Will Invest In Video, Rich Media And Mobile
Engage:Affluent, Skip Brand - Wednesday, May 29, 2013
In the land of Burberry, Rolls Royce, Harrods and other iconic luxu ...
- Luxury Is In The Words Of The Beholder
Engage:Affluent, Bob Shullman - Wednesday, May 8, 2013
Recently, I had the pleasure of presenting the results of our late ...
- When Money Is No Object, How Do You Entice Users To Take Action?
Engage:Affluent, Robyn Hannah - Wednesday, May 1, 2013
Offering incentives has proven be an effective motivator for attracting new custome ...
- In These Households, Women Are Calling the Shots
Engage:Affluent, Layton Han - Wednesday, April 24, 2013
The Luxury Institute released a report this week that identifies women n ...
- Mobile's Elite: Younger, Richer Than Marketers Realize
Marketing Daily, Sarah Mahoney - Tuesday, April 23, 2013
"When you look at the data as a whole," Forrester analyst Melis ...
- Affluents Will Maintain Spending Levels
Marketing Daily, Aaron Baar - Monday, April 22, 2013
According to the American Affluence Research Center's semiannual tracking study of t ...
- Luxe In Flux: Tracking The Evolution Of Luxury
Engage:Affluent, Stephen Kraus - Wednesday, April 17, 2013
In Selling to the New Elite, I devoted a chapter to t ...
- Affluent Predilections
Research Brief, Jack Loechner - Tuesday, April 16, 2013
According to the Shullman Research Center "Survey of the Affluent," ads, electron ...
- Marketers: Meet The Rich At The Club
Marketing Daily, Karl Greenberg - Friday, April 12, 2013
Over 65% of very affluent consumers said health clubs and gyms a ...
- Smartphones Are From Mars, Tablets Are From Venus
Engage:Affluent, Pat LaCroix - Wednesday, April 10, 2013
The common assumption is that mobile refers to both smartphones and tablet ...
- Incentivized Advertising: A Given For Some, Underused By The Rest
Engage:Affluent, Adam Salamon - Wednesday, April 3, 2013
The reasons for brands to engage with affluent consumers are simple enoug ...
- Is Cause Marketing To This Group Worth The Effort?
Engage:Affluent, Carol Banks Setter - Wednesday, March 27, 2013
Do you find yourself questioning the time and effort that goes in ...
- Affluent Travelers Plan To Spend More
Marketing Daily, Tanya Gazdik - Sunday, March 24, 2013
Affluent consumers say they plan to spend more on their travels ...
- People Take Vacations; Media Use Does Not
Engage:Affluent, Stephen Kraus - Wednesday, March 20, 2013
Last week, I had the pleasure of interviewing CNBC's Robert Frank a ...