- Aunt Bessie's Hands GBP10m Ad Account To St Luke's
Around the Net In MAD London, Sean Hargrave - Thursday, January 28, 2016
Aunt Bessie's has chosen St Luke's to handle its GBP10m advertising accou ...
- McCann's Fitzgerald & Co Wins Checkers And Rally's Strategic, Creative And Digital Duties
MAD, Steve McClellan - Wednesday, January 27, 2016
The selection, which followed a competitive review that included multiple agencies, ...
- KeyBank Appoints The Richards Group As Lead Creative, Media Agency
MAD, Steve McClellan - Wednesday, January 27, 2016
The Richards Group, based in Dallas, has formed a special unit dedicat ...
- Britvic's Drench Appoints 101 To Creative Brief
Around the Net In MAD London, Sean Hargrave - Monday, January 25, 2016
Drench, the Britvic drink brand, has appointed 101 as its creative agen ...
- WPP's Maxus Wins Second Competitive Review This Week
MAD, Steve McClellan - Friday, January 22, 2016
First, the WPP shop won media AOR duties for ecommerce startup Jet.co ...
- USO Selects JWT For Brand Advertising Campaign
MAD, Steve McClellan - Friday, January 22, 2016
JWT Atlanta will lead creative strategy and execution of the United Servi ...
- AOR? Bah! You Need To Be An 'Agency Of Return'
MAD, Steve Smith - Sunday, January 24, 2016
Is "AOR" an antiquated term? Keenan Beasley, co-founder & CEO, The Strate ...
- Clients Will Pay For What Their Agencies Can Measure
MAD, Steve Smith - Sunday, January 24, 2016
Creativity and "big ideas" are not enough to win and keep clie ...
- Maxus Americas Named Media AOR For Jet.com
MAD, Steve McClellan - Thursday, January 21, 2016
Maxus won the business following a review and will be replacing t ...
- What Did 'Mediapalooza' Really Accomplish?
MAD, Steve McClellan - Monday, January 18, 2016
Not much in terms of industry-wide change, according ID Comms Co-Founder T ...
- Energizer Holdings Picks Camp + King As Its New Ad Agency
MAD, Steve McClellan - Friday, January 15, 2016
The San Francisco-based Camp + King, which is backed by Havas, succee ...
- Figliulo & Partners Checks Into Marriott's AC Hotels
MAD, Larissa Faw - Thursday, January 14, 2016
F&P will handle all positioning and branding responsibilities for the "upper-moderate-tier, design-l ...
- Aviva Reviews GBP60m Global Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
The insurance giant is understood to be meeting more than a ha ...
- Publicis, Grey Compete For Consolidated Global Fairy Liquid Creative Account
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
Publicis Worldwide currently holds the U.S. account, while WPP's Grey handles t ...
- Proximity London Wins Skoda CRM Account
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Proximity will be tasked with looking after all of Skoda's UK dire ...
- iCrossing, Razorfish Land Bayer Digital Assignments
MAD, Larissa Faw - Tuesday, January 12, 2016
Publicis Groupe's Razorfish will be responsible for Bayer's allergy, skincare, and nutritional/gast ...
- Publicis Set To Win Morrison's Creative Account
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
According to sources, Publicis is still waiting for the win to ...
- Sorrell: Look For Another Big Year Of Agency Review Activity
MAD, Steve McClellan - Friday, January 8, 2016
Sorrell said that given the slow-growth global economy and low inflation, markete ...
- Bird's Eye Hands Social To Recipe
Around the Net In MAD London, Sean Hargrave - Friday, January 8, 2016
The agency will work on social media, content creation and digital campaign ...
- Brands Lining Up For NBCUniversal Digital And Social Brief
Around the Net In MAD London, Sean Hargrave - Thursday, January 7, 2016
The pitch is in its early stages and is being run throu ...
- IPG Wins Wimbledon
MAD, Steve McClellan - Wednesday, January 6, 2016
A group of Interpublic shops, led by McCann London, have been task ...
- Eleven Lands Citrix Spinoff GoTo
MAD, Larissa Faw - Tuesday, January 5, 2016
The San Francisco-based agency won the account following a competitive review. T ...
- VSA Awarded Hornitos Tequila Account
MAD, Larissa Faw - Wednesday, December 23, 2015
VSA will focus on reaching Millennials through digital and social media initiative ...
- Bose Selects Grey For Global Ad Duties
MAD, Steve McClellan - Tuesday, December 22, 2015
Prior to the appointment, Bose created ads in-house or used agencies ...
- Hill Holliday Picks Up Consumer Ad Duties From Bank of America
Around the Net In MediaPost's Agency News, Steve McClellan - Monday, December 21, 2015
Interpublic's Hill Holliday has picked up consumer advertising duties for Bank ...
- Honda Picks Dentsu For Media
Around the Net In MAD London, Sean Hargrave - Friday, December 18, 2015
Honda has awarded Dentsu with its media planning and buying account ...
- Why Cocktails, Not Shots, Are What Brands Now Want From Agencies
London Blog, Sean Hargrave - Friday, December 18, 2015
A cocktail of specialists forming a single team are what Annette Kin ...
- Notes From The Pitch Meeting
MAD, David Indo - Wednesday, December 16, 2015
Well, dozens of them actually. This year the team at ID Com ...
- Marc USA Lands Firehouse Subs Account
MAD, Larissa Faw - Wednesday, December 16, 2015
The $30-million annual account will be led out of the agency's Chica ...
- Barkley Wins $165 Million Applebee's Account
MAD, Steve McClellan - Wednesday, December 16, 2015
The incumbent was MDC Partners' Crispin Porter & Bogusky. The switch ...