- Office Depot Selects McCann And UM For $100M Creative, Media Account
MAD, Steve McClellan - Tuesday, September 30, 2014
The selection comes after a review in the wake of last year ...
- Partners + Napier Named AOR For BMW Group Financial Services
MAD, Larissa Faw - Friday, September 26, 2014
The agency, part of Project: Worldwide, won the assignment after a form ...
- USIM Wins O'Charley's Media Account
MAD, Steve McClellan - Thursday, September 25, 2014
Restaurant chain O'Charley's has selected U.S. International Media for traditional and digit ...
- Sprint Launches Agency Review
MAD, Steve McClellan - Wednesday, September 3, 2014
Months after the CEO of parent Softbank harshly criticized its advertising effor ...
- Choice Hotels Selects McCann For AOR Duties
MAD, Steve McClellan - Wednesday, September 3, 2014
The selection came after a review. Sibling agency MRM/McCann was chosen ...
- Bob Evans Selects Partners + Napier For Shopper Marketing
MAD, Larissa Faw - Wednesday, September 3, 2014
The agency landed the account after a competitive review with an undisclos ...
- Leo Burnett Employees Take Miller Lite Pitch to Social Media With #ItsMillerTimeLB
Mediapsssst, Richard Whitman - Wednesday, September 3, 2014
In an effort to amp up the ongoing pitch process for t ...
- Horizon Reels In $150 Million Turner Broadcasting Buying Account
MAD, Steve McClellan - Tuesday, September 2, 2014
Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horiz ...
- Starcom Wins Guitar Center Account
MAD, Larissa Faw - Wednesday, August 27, 2014
Others participating in the review included incumbent Horizon Media, as well ...
- Hey Millennials (And the Rest of the Ad Industry), Respect Your Elders!
Mediapsssst, Richard Whitman - Wednesday, August 27, 2014
Lending some credence to the fact that "old people" still have ...
- Clif Bar Names BKWLD Digital AOR
MAD, Larissa Faw - Thursday, August 21, 2014
The decision came after a formal review involving at least three oth ...
- 3 Shops Still Standing In A-B InBev Media Review
MAD, Steve McClellan - Wednesday, August 20, 2014
A-B InBev has cut the number of agencies participating in its med ...
- Brown-Forman Launches Media Agency Review
MAD, Steve McClellan - Friday, August 15, 2014
The marketer of Jack Daniels and other spirits brands has used IPG ...
- Jim Beam Names FutureWorks To Create New Global Website
MAD, Larissa Faw - Sunday, August 17, 2014
FutureWorks, a joint venture among StrawberryFrog, JVM and The Works, has be ...
- Chief Creative Director To Take Leave of Absence After Anti-Transgender Comments
Mediapsssst, Richard Whitman - Sunday, August 17, 2014
Oops. The frequent and outspoken Fox News guest and Rooster Chief Creati ...
- American Honda Consolidates Digital Duties With Publicis Groupe's Razorfish
MAD, Steve McClellan - Wednesday, August 13, 2014
American Honda has selected Razorfish as the new digital agency for bo ...
- Nestle Reviews UK Account For First Time In Ten Years
Around the Net In MAD London, Sean Hargrave - Tuesday, August 12, 2014
Nestle is calling a review of its GBP60m media planning and buyi ...
- Miller Lite Launches Creative Review
Around the Net In MediaPost's Agency News, Staff Report - Monday, August 11, 2014
MillerCoors is conducting a creative agency review for its Miller Lite bran ...
- With New Agency Will Miller Lite Bring Back 'Tastes Great...Less Filling'?
Mediapsssst, Richard Whitman - Monday, August 11, 2014
Will Miller Lite bring back "Tastes Great...Less Filling"? If the fact th ...
- Allianz Switches To Ogilvy
Around the Net In MAD London, Sean Hargrave - Monday, August 11, 2014
Europe's largest insurer, Allianz Group, is moving its global advertising account ...
- Selection of Boston-Based Pile & Co. For LA Clippers Agency Review Is 'Fascinatingly Moronic'
Mediapsssst, Richard Whitman - Sunday, August 10, 2014
So the LA Clippers hired Boston-based agency search firm Pile & Compa ...
- Anchor Ends Eleven-Year Relationship With CHI & Partners
Around the Net In MAD London, Sean Hargrave - Friday, August 8, 2014
Anchor is ending an eleven-year relationship with CHI & Partners. The dai ...
- BIZ DEV: Patron Places Creative Account In Review
Accounts on the Move, Amy Corr - Tuesday, August 5, 2014
The Patron Spirits Company placed its creative account in review. Incumbent Cramer-Krassel ...
- MediaCom, Goodby Silverstein Get Global eBay Assignments
MAD, Steve McClellan - Thursday, July 24, 2014
The shops were selected as the online auction and fixed-price transaction compa ...
- Omnicom's Integer Group Wins Transamerica Account
MAD, Larissa Faw - Wednesday, July 23, 2014
The agency is tasked with helping Transamerica build its brand with ea ...
- Rent-A-Center Retains Mindshare, Adds New Chores To Its AOR Assignment
MAD, Steve McClellan - Wednesday, July 23, 2014
The agency successfully defended media planning and buying and added new assignmen ...
- Zenith Media Sweeps Up Electrolux Account
MAD, Larissa Faw - Wednesday, July 23, 2014
Omnicom's Prometheus was the incumbent. Electrolux intends to increase its global marketi ...
- SAP Consolidates Marketing Duties With Omnicom
MAD, Steve McClellan - Tuesday, July 22, 2014
Business software giant SAP on Tuesday said it has consolidated its glob ...
- A-B InBev Calls U.S. Media Agency Review
MAD, Steve McClellan - Sunday, July 20, 2014
Starcom has assisted with media planning and research duties in the U. ...
- A-B InBev Calls U.S. Media Agency Review
Marketing Daily, Steve McClellan - Monday, July 21, 2014
Starcom has assisted with media planning and research duties in the U. ...