Office products marketing giant Office Depot has selected Interpublic’s McCann and sibling media shop UM for North American creative and media chores, respectively, after a review, the company confirmed Tuesday.
The company, which merged with OfficeMax last year, spent more than $100 million on ads in the U.S. in 2013, per Kantar. Incumbents included Omnicom agency Zimmerman, which handled creative and media chores for Office Depot.
When the review kicked off, OfficeMax did not have a single lead agency.
McCann and UM will focus on branding and developing integrated, strategic marketing and advertising campaigns to differentiate the Office Depot and OfficeMax banners, which remain separate brands under the new Office Depot Inc.
“McCann brings proven strategic and integrated marketing expertise that will help us build a strong communications platform to deliver innovative creative work that will resonate with our customers and help us stand apart in the marketplace,” said Mark Cosby, president of North America for Office Depot, Inc.
Chris Macdonald, president of McCann New York, said, “We look forward to working with Office Depot and OfficeMax to help build their brand and connect with their customers in new ways.”
The company has annual sales of approximately $17 billion, employs more than 60,000 employees and serves consumers and businesses in 57 countries with more than 2,000 retail stores.