- Forecasters Reveal 'Structural' Shifts In Ad Economy: GroupM Begins Buying 'Wholesale,' Reselling Optimized Media
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
WPP's GroupM is buying media at "wholesale" and reselling it to clien ...
- Forrester: Few Brands Make Just One Stop For Interactive Shops
Online Media Daily, Gavin O'Malley - Tuesday, December 8, 2009
Despite the appeal of one agency handling all of a brand's digit ...
- MediaCom Names Cahill Warner Bros. Digital Account Chief
Online Media Daily, - Wednesday, December 9, 2009
MediaCom Tuesday named Jesse Cahill digital account director for the Warner Bro ...
- Madison Avenue Forecasters Call For A Better Year Ahead, Some See It Better Than Others
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
After a year that most of the advertising industry would just ...
- Sun Shines On Mindshare
MediaDailyNews, - Friday, December 4, 2009
Mindshare, one of WPP's agencies, was named media agency of record ...
- GroupM: U.K. Will Be 'First Out' Of Ad Recession, Predicts Some Growth In 2010
MediaDailyNews, Joe Mandese - Friday, December 4, 2009
On the eve of a series of new ad spending forecasts schedul ...
- WPP's Sorrell Expects Agency Revs Flat In 2010
MediaDailyNews, - Thursday, December 3, 2009
Martin Sorrell, CEO of WPP, said at a global media summit th ...
- Tobaccowala Expands VivaKi Role
MediaDailyNews, - Thursday, December 3, 2009
Rishad Tobaccowala is getting a bigger role at VivaKi since the acquisiti ...
- Ogilvy Cuts 90 Staffers
MediaDailyNews, - Wednesday, December 2, 2009
WPP Group's Ogilvy & Mather let go 90 staffers, or 4% ...
- Cheil Purchases Majority Stake In The Barbarian Group
Online Media Daily, - Wednesday, December 2, 2009
Cheil Worldwide on Wednesday announced the purchase of a majority stake ...
- Report: AOL To Pull Premium Advertising From Ad.com
Online Media Daily, Mark Walsh - Wednesday, December 2, 2009
AOL will stop selling premium inventory inventory through its Advertising.com ad netwo ...
- RJ Palmer Wins Universal Orlando Media
MediaDailyNews, - Tuesday, December 1, 2009
RJ Palmer announced that it would be handling media planning and buyi ...
- Symphony Space: Harris Enters Agreement With FDH In Effort To Bolster Digital Buying Capabilities
Online Media Daily, Gavin O'Malley - Tuesday, December 1, 2009
Harris Corp., a provider of accounting and media buying software to agencie ...
- Razorfish And Digitas Get Further VivaKied
Online Media Daily, Gavin O'Malley - Wednesday, December 2, 2009
In an effort to streamline Publicis Groupe's VivaKi network, Razorfish and Digit ...
- 2010 Survival Guide: Agencies
OMMA Magazine, Staff Writers - Tuesday, December 1, 2009
Call it a quagmire, if you must, but our recent economic malai ...