Rishad Tobaccowala is getting a bigger role at VivaKi, reports
Adweek. At present, he runs Publicis Groupe's innovations unit Denuo, which he founded as a futures consultancy within Publicis in
February 2006. The 25-person unit, which focuses on areas like social media, gaming and digital retail, is being aligned with Digitas and Razorfish, in the wake of the agency's acquisition of
Razorfish. Tobaccowala will work across VivaKi's units that include Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia.