- Forecasters Reveal 'Structural' Shifts In Ad Economy: GroupM Begins Buying 'Wholesale,' Reselling Optimized Media
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
WPP's GroupM is buying media at "wholesale" and reselling it to clien ...
- Forrester: Few Brands Make Just One Stop For Interactive Shops
Online Media Daily, Gavin O'Malley - Tuesday, December 8, 2009
Despite the appeal of one agency handling all of a brand's digit ...
- MediaCom Names Cahill Warner Bros. Digital Account Chief
Online Media Daily, - Wednesday, December 9, 2009
MediaCom Tuesday named Jesse Cahill digital account director for the Warner Bro ...
- Madison Avenue Forecasters Call For A Better Year Ahead, Some See It Better Than Others
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
After a year that most of the advertising industry would just ...
- Sun Shines On Mindshare
MediaDailyNews, - Friday, December 4, 2009
Mindshare, one of WPP's agencies, was named media agency of record ...
- GroupM: U.K. Will Be 'First Out' Of Ad Recession, Predicts Some Growth In 2010
MediaDailyNews, Joe Mandese - Friday, December 4, 2009
On the eve of a series of new ad spending forecasts schedul ...
- WPP's Sorrell Expects Agency Revs Flat In 2010
MediaDailyNews, - Thursday, December 3, 2009
Martin Sorrell, CEO of WPP, said at a global media summit th ...
- Tobaccowala Expands VivaKi Role
MediaDailyNews, - Thursday, December 3, 2009
Rishad Tobaccowala is getting a bigger role at VivaKi since the acquisiti ...
- Ogilvy Cuts 90 Staffers
MediaDailyNews, - Wednesday, December 2, 2009
WPP Group's Ogilvy & Mather let go 90 staffers, or 4% ...
- Cheil Purchases Majority Stake In The Barbarian Group
Online Media Daily, - Wednesday, December 2, 2009
Cheil Worldwide on Wednesday announced the purchase of a majority stake ...
- Report: AOL To Pull Premium Advertising From Ad.com
Online Media Daily, Mark Walsh - Wednesday, December 2, 2009
AOL will stop selling premium inventory inventory through its Advertising.com ad netwo ...
- RJ Palmer Wins Universal Orlando Media
MediaDailyNews, - Tuesday, December 1, 2009
RJ Palmer announced that it would be handling media planning and buyi ...
- Symphony Space: Harris Enters Agreement With FDH In Effort To Bolster Digital Buying Capabilities
Online Media Daily, Gavin O'Malley - Tuesday, December 1, 2009
Harris Corp., a provider of accounting and media buying software to agencie ...
- Razorfish And Digitas Get Further VivaKied
Online Media Daily, Gavin O'Malley - Wednesday, December 2, 2009
In an effort to streamline Publicis Groupe's VivaKi network, Razorfish and Digit ...
- Starcom Names Gadsby New Multicultural/Latin America Boss
MediaDailyNews, Erik Sass - Monday, November 30, 2009
Starcom Mediavest Group has named Monica Gadsby to the newly created ro ...
- Moorhead Exits Razorfish For Draftfcb
Online Media Daily, - Monday, November 30, 2009
Patrick Moorhead has left Razorfish to joinDraftfcb as its first vice preside ...
- TrueAction Boosts Digital Marketing Profile, Appoints Bogaty VP, Interactive Marketing
Online Media Daily, Gavin O'Malley - Thursday, November 26, 2009
TrueAction, the digital marketing services unit of GSI Commerce, this week appoint ...
- Havas Media, Zenith Win Reckitt's $1.3 Bil Media Account
Around the Net In Media, Joan Voight - Tuesday, November 24, 2009
Consumer-goods giant Reckitt Benckiser has awarded its $1.3 billion global media accou ...
- KSL Wins Media-Buying Chores For Sizzler
MediaDailyNews, - Tuesday, November 24, 2009
KSL Media is now working on the $5 million Sizzler account previous ...
- Interpublic Showcases Pro Bono Work
MediaDailyNews, - Tuesday, November 24, 2009
Interpublic Group has added a Web site to showcase its pro bo ...
- Corona, Sibling Brands Switch Media to Horizon
Around the Net In Media, Joan Voight - Monday, November 23, 2009
Crown Imports has chosen independent Horizon Media's Los Angeles office for planni ...
- 22squared Shifts Media Workflow To MediaBank
Online Media Daily, - Tuesday, November 24, 2009
Atlanta-based ad agency 22squared (former West/Wayne) has agreed to use MediaBank's O ...
- Bloomberg Seeks Shop for Major Marketing Push
Around the Net In Media, Joan Voight - Sunday, November 22, 2009
Bloomberg has reached out to several large global ad agencies to devel ...
- O&M Introduce Global Strategy Practice
MediaDailyNews, - Thursday, November 19, 2009
Ogilvy & Mather is launching a global strategy and innovation practice, ...
- Mediabrands Named Media Holding Co., MPG Agency Of The Year
MediaDailyNews, The Editor - Thursday, November 19, 2009
The editors of MEDIA magazine have selected Interpublic's Mediabrands division as t ...
- Publicis Chief Takes One Toke Over Online, Digital Remains High Note
MediaDailyNews, David Goetzl - Wednesday, November 18, 2009
Publicis CEO Maurice Levy says he's under pressure to cut fees, b ...
- Display Ads Hit The Wall - A Firewall: New System Prevents Brands From Unsavory Adjacencies
Online Media Daily, Joe Mandese - Thursday, November 19, 2009
In what could be a breakthrough in online display advertising security, AdSa ...
- 72andSunny Scores Top W+K Talent
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, November 18, 2009
L.A.-based digital ad agency 72andSunny has landed some top talent from rever ...
- Mediabrands Adds COO To CFO Comonte's Role
MediaDailyNews, Joe Mandese - Wednesday, November 18, 2009
In an indication of the role finance is playing in the restructuri ...
- Zenith Optimedia Wins BBC WorldWide
Around the Net In Media, Joan Voight - Monday, November 16, 2009
BC Worldwide has appointed Zenith Optimedia as its global media agency aft ...