- Media Buyers To Wall St.: We're More Cautious, Focused On ROI
MediaDailyNews, Joe Mandese - Monday, July 18, 2011
The outlook for the U.S. ad economy has grown "incrementally cautious," accordi ...
- Publicis Acquires Majority Of Big Fuel
MediaDailyNews, - Monday, July 18, 2011
Looking to scale its presence in social media rapidly, Publicis has acquir ...
- Burger King Clashes With Mindshare, Starcom Wins $300M Media Account,
MediaDailyNews, Steve McClellan - Friday, July 15, 2011
Burger King Corp. has a new U.S. media agency of record: Public ...
- Big Fuel's Bond: Publicis Deal Could Spark Run On Social Shops
Online Media Daily, Joe Mandese - Monday, July 18, 2011
Social pure-play Big Fuel apparently has a big appetite and its decisi ...
- Stark Named Tech Director, Domani
Online Media Daily, - Friday, July 15, 2011
Digital advertising agency Domani Studios has hired Evan Stark as technology direc ...
- Sony-Ericsson Kicks Off Global Media Review
MediaDailyNews, Steve McClellan - Thursday, July 14, 2011
Mobile phone giant Sony Ericsson has launched a global review of i ...
- deLeon To ECD, TracyLocke
MediaDailyNews, - Wednesday, July 13, 2011
Dino de Leon has joined TracyLocke as executive creative director in t ...
- Publicis, GroupM, Indies Grab $10B In Media
MediaDailyNews, Steve McClellan - Tuesday, July 12, 2011
U.S. media shops added a little over $11 billion to their billin ...
- Fitzgerald To SVP Brand Activation, Horizon Media
MediaDailyNews, - Tuesday, July 12, 2011
Horizon Media has hired industry veteran Christopher Fitzgerald as SVP/brand activation direc ...
- Arnold To SVP, Biz Development, Media Ventures
MediaDailyNews, - Tuesday, July 12, 2011
Media Ventures Group has named Rod Arnold senior vice president, business developme ...
- Courtin Heads Branded Entertainment For Aegis Media
MediaDailyNews, Wayne Friedman - Tuesday, July 12, 2011
Former MTV and MySpace executive Angela Courtin will become the agency-wide seni ...
- Aegis Gains Control Of MediaVest Manchester
MediaDailyNews, Steve McClellan - Monday, July 11, 2011
For years, the UK has had two shops branded MediaVest -- o ...
- Courtin Named EVP, Content, Ageis Media
MediaDailyNews, - Monday, July 11, 2011
Aegis Media North America tapped Angela Courtin as EVP of content a ...
- AGILITI Treats Digital Agencies, Clients
Online Media Daily, Laurie Sullivan - Monday, July 11, 2011
As the digital advertising landscape becomes more complex, agencies and clients strugg ...
- Ad Industry: Solid 2010 Performance, SMG No. 1 In Billings
MediaDailyNews, Steve McClellan - Friday, July 8, 2011
Publicis Groupe's Starcom MediaVest Group now has bragging rights as the top-rank ...
- T-Mobile Named Big Fuel Social AOR
Online Media Daily, - Friday, July 8, 2011
Big Fuel was named social media AOR for T-Mobile USA. The agen ...
- OH My! Omnicom, Horizon Team Up To Pitch Comcast
MediaDailyNews, Steve McClellan - Thursday, July 7, 2011
In a surprise development, two of the industry's biggest and fiercest competito ...
- Williams Leads Buying Ops At MagnaGlobal
MediaDailyNews, David Goetzl - Thursday, July 7, 2011
IPG's Mediabrands has tapped Chris Williams to lead buying operations at MagnaGlob ...
- Novel Spotlights Mad Ave. Race Relations
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
The cover image of a silhouetted figure falling from a tall buildi ...
- OMD Wants To Ignite Its Entire Factory, Names Haber Chief Innovation Officer
MediaDailyNews, Joe Mandese - Thursday, July 7, 2011
Jonathan Haber, a rising "creative" media star inside Omnicom Group, has be ...
- Tap.Me Taps Impressive Agency Team
Online Media Daily, - Thursday, July 7, 2011
Game advertising platform developer Tap.Me has tapped a pretty impressive advertising adviso ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Blinq Names iProspect's Tawadros Chief
Online Media Daily, - Wednesday, July 6, 2011
Blinq Media Tuesday named John Tawadros as president and COO. He w ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
MDC Partners' Varick Media Management, one of the first "agency trading desks ...
- Publicis Closes On Rosetta, Pushes Digital Revenues Past 30% Mark
Online Media Daily, - Tuesday, July 5, 2011
Publicis this morning said it closed on the acquisition of Rosetta, ...
- Aegis Acquires Filefix, Expands Isobar In Japan
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
Aegis Group may be in talks to sell off some of i ...
- Grey Goose Taps
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
Bacardi Limited's premium vodka, Grey Goose, has tapped R/GA as its glob ...
- Big Agencies Ink BrightEdge Deal
Online Media Daily, Laurie Sullivan - Thursday, June 30, 2011
As search engine optimization marketers earn a seat at the table, thr ...
- Subway Signs Upshot for In-Store Promotions
Marketing Daily, - Tuesday, June 28, 2011
Subway Restaurants has named Upshot its new merchandising and promotion agency ...
- Aegis Calls Ipsos Talks 'Exclusive,' Synovate Deal Seen As Iminent
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2011
In a curt statement released early this morning, Aegis Group confirmed th ...