- Weight Watchers Taps McCann As Social AOR
Online Media Daily, - Monday, May 23, 2011
Weight Watchers has named Interpublic's McCann NY has been named its agen ...
- Agencies Value, Craft New Post: Creative Technologists
Online Media Daily, - Friday, May 20, 2011
Although increasingly important, the "creative technologist" job at agencies is still relative ...
- Marketers, Agencies Enjoy Symbiotic Relationship
MediaDailyNews, Brian Wieser - Friday, May 20, 2011
To understand agencies, it is necessary to understand the motivations that markete ...
- Aegis Calls U.S. 'Most Sophisticated' Media Market, Shows Results Of Focusing On It
MediaDailyNews, Joe Mandese - Thursday, May 19, 2011
If there was any doubt in the advertising and media services indust ...
- Digitas, Kraft Launch 'HerSay' Series
Online Media Daily, - Wednesday, May 18, 2011
Publicis agency Digitas, its client Kraft, and media company DECA TV ha ...
- tracx Adds Content Distribution, Analytics To Social Media
Online Media Daily, - Thursday, May 19, 2011
Tracx's soft launch is over -- and its initial client roster includ ...
- WPP Raises Data Analytics Stake For Kantar, MIG
Online Media Daily, - Tuesday, May 17, 2011
WPP's market research group Kantar and its digital marketing technology unit Med ...
- Dentsu, MIT Create AI-Inspired Sites
Online Media Daily, - Tuesday, May 17, 2011
Japan's Dentsu, whose U.S. agencies include 360i and McGarry Bowen, has enter ...
- G2 Wins Caesar's Promotional Account
MediaDailyNews, - Monday, May 16, 2011
Global marketing services agency G2 has been awarded promotional duties by Caesa ...
- Publicis Acquires Rosetta, Gains Digital Savoir-Faire
Online Media Daily, Joe Mandese - Tuesday, May 17, 2011
In a move that could alter the global interactive agency services marketplac ...
- Digitas, Google Partner For Mobile Marketing Research
Online Media Daily, - Monday, May 16, 2011
Publicis Groupe agency Digitas has teamed with Google to deliver mobile marketi ...
- Primary Agencies In Jeopardy If Reviewed
Research Brief, Jack Loechner - Tuesday, May 17, 2011
Only 55% of marketers state they would consider using their primary agen ...
- Dunleavy Joins T3 As Creative Director
MediaDailyNews, - Thursday, May 12, 2011
T3 has added Suzanne Dunleavy to its New York office as creati ...
- Doner Tapped As PulteGroup AOR
MediaDailyNews, - Thursday, May 12, 2011
PulteGroup Inc., a major home builder, has selected Doner as media agen ...
- MPG Pops Cork On Yellow Tail, Will Handle Deutsh's Media Planning
MediaDailyNews, - Thursday, May 12, 2011
Wine and spirits importer and marketer W.J. Deutsch & Sons has tapp ...
- R/GA Named U.S. Digital AOR For L'Oreal Luxury
Online Media Daily, - Thursday, May 12, 2011
Interpublic's R/GA was named U.S. digital agency of record for the marketer ...
- Rockfish Taps Into Tap.Me, First Equity Stake
Online Media Daily, - Thursday, May 12, 2011
Rockfish, the independent digital agency that earlier this year formed Rockfish Bra ...
- AutoZone Names Doner To $60 Million Account
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 12, 2011
AutoZone has tapped Doner as creative AOR on its estimated $60 milli ...
- Former GM Exec Jackson Forms Agency
Marketing Daily, - Wednesday, May 11, 2011
Former General Motors marketing executive Mike Jackson has created a joint ventu ...
- Horizon Adapts To Widgets, Over-The-Top Video: Develops Platform With Adap.tv
MediaDailyNews, Joe Mandese - Thursday, May 12, 2011
Video ad platform developer Adap.tv continues its expansion into big Madison Aven ...
- Kre8 Taps Zenith's Conderino, Enters NYC
MediaDailyNews, - Thursday, May 12, 2011
Kre8, a direct response oriented shop in Winter Park, FL, has tapp ...
- Media Group, New Biz Boost Aegis Organic Results
MediaDailyNews, Joe Mandese - Thursday, May 12, 2011
Aegis Group, the parent of big media networks such as Carat, Posterscop ...
- Rockfish Stakes Tap.Me
MediaDailyNews, - Thursday, May 12, 2011
Rockfish, the independent digital agency that earlier this year formed Rockfish Bra ...
- In The Cloud: Syzygy Sizes Up TV Of The Future
Online Media Daily, - Wednesday, May 11, 2011
Syzygy Lab, a unit of the WPP-backed Euro-centric digital agency, has develop ...
- MPG Taps UM's du Pon As Strategic Planning Chief
MediaDailyNews, - Wednesday, May 11, 2011
Havas' MPG unit has named Amy du Pon senior vice president-head ...
- Hinz To Head Digital At MediaCom
Online Media Daily, - Tuesday, May 10, 2011
WPP's MediaCom U.S. has named Jeffrey Hinz as managing partner, digital directo ...
- Cake Hires 3 Execs
Online Media Daily, - Tuesday, May 10, 2011
Havas Media's social experience agency Cake has hired Stacy Fuller as gro ...
- Visible Amps Up Focus On Agency Channel
Online Media Daily, - Tuesday, May 10, 2011
With increasing numbers of agencies requesting greater amounts and types of soci ...
- One Agency Has Moved Beyond The Digital/Traditional Dichotomy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
Is R/GA a digital agency? It would like to make that questi ...
- WPP's MEC, Mindshare Units Dominate New Biz Competitiveness
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
WPP's Mediaedge:cia and Mindshare units dominated the rankings of more than 4 ...