AutoZone has tapped Doner as creative AOR on its estimated $60 million account after a review in which Interpublic's DraftFCB, Chicago, and Omnicom's TracyLocke were finalists. Linderman Media Group
handled the review. The review was unusual because of conflicting reports involving intellectual property. The company said it did not want agencies to pitch competitors for two years. The agencies
in the review may or may not have agreed to those terms. David DeMuth, co-CEO-president of Doner, said the agency agreed and said marketers are not increasingly demanding that agencies give up
ownership of ideas.
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