Is R/GA a digital agency? It would like to make that question irrelevant. The Interpublic firm will soon do event marketing as well, a practice to be led by alumnae from Crispin Porter & Bogusky and
Lime Public Relations. But that's not all. It is also expanding into data visualization, a research practice that aims to make market data visually comprehensible through graphic interpretation. The
agency now also does brand development, and relationship marketing, plus social media and mobile.
CEO Bob Greenberg said the firm plans to add staffers and open more offices. "The
real reason we need to do this is to have a new model of an advertising agency for what clients need and what consumers will respond to," said Greenberg.
Read the whole story at The New York Times »