- Burger King Adding Ad Muscle
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
Burger King is adding two new agencies -- Mother, New York a ...
- Gusher: Shell Puts Global Media In Review, Spends $250M In Ads
MediaDailyNews, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell is reviewing its global media agency assignmen ...
- Wu Upped To COO, Draftfcb Ad/Healthcare Units
MediaDailyNews, Fern Siegel - Thursday, January 12, 2012
Linda Wu, most recently EVP, strategic operations and project management at Draftfc ...
- [X+1] Adds Another, Modem Vet Massey Reunites With Nardone
Online Media Daily, Steve McClellan - Thursday, January 12, 2012
Former JWT' CFRO Peter Massey has joined digital marketing platform provider [X+ ...
- Organic Raids iCrossing's Pasqua To Lead Mobile
Online Media Daily, Joe Mandese - Thursday, January 12, 2012
Rachel Pasqua, who founded the mobile practice at Hearst's iCrossing unit, h ...
- Rauxa Acquires ThoughtMatrix, Expands Digital
Online Media Daily, Fern Siegel - Thursday, January 12, 2012
Rauxa, a full-service direct marketing agency, acquired ThoughtMatrix, a San Francisco-based digit ...
- Mediabrands Taps Asia-Pac's Kumar To Run MAP Across G14
Online Media Daily, Joe Mandese - Thursday, January 12, 2012
Interpublic's Mediabrands unit has named Arun Kumar president of the Mediabrands Audien ...
- IPG's Mediabrands Taps Havas/MPG's Lenz For Communications Role
Online Media Daily, Joe Mandese - Thursday, January 12, 2012
Belle Lenz is stepping down as director of corporate communications at Hava ...
- JWT Restructures Creative Team, Taps CP+B's Benjamin, Goodby's Geiger
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
WPP flagship JWT has restructured its traditional and digital creative management, nami ...
- Former Media Buying Biggie Cella Turns Media Seller, Joins Pac-12
MediaDailyNews, Steve McClellan - Wednesday, January 11, 2012
Longtime agency and network TV sales veteran Bill Cella has joined colle ...
- Cowdell Sees Challenge In R2C, Shop Gets Big-League Expertise
MediaDailyNews, Steve McClellan - Wednesday, January 11, 2012
Given the changing nature of its client base, R2C Group, the Portlan ...
- Cowdell Exits GroupM, Heads West To R2C
MediaDailyNews, Steve McClellan - Tuesday, January 10, 2012
Phil Cowdell, North American Chairman at GroupM's Mindshare, is leaving the compa ...
- Donati To VP, Director Horizon's Channel Insights
MediaDailyNews, Fern Siegel - Tuesday, January 10, 2012
Horizon Media has expanded its Where unit, naming Michele Donati as V ...
- Grates Joins WCGC, Launches Corporate Practice
MediaDailyNews, Steve McClellan - Tuesday, January 10, 2012
Gary Grates, the former head of North American corporate communications at Gener ...
- R/GA Taps Contagious' Greenwood For Business Strategy
Online Media Daily, Joe Mandese - Wednesday, January 11, 2012
Interpublic's R/GA unit has named up-and-comer Jess Greenwood director of business strateg ...
- Jeff Griffin's 'Moment Of Truth,' Leaves Interpublic For HookLogic
Online Media Daily, Joe Mandese - Wednesday, January 11, 2012
Jeff Griffin, one of the chief architects and a co-founder of Interpublic ...
- Dentsu Continues U.S. Expansion, Acquires ML Rogers
Online Media Daily, Joe Mandese - Tuesday, January 10, 2012
Japan's Dentsu has acquired independent New York-based agency ML Rogers and wi ...
- McCann Launches Its Own New Product At CES, CTCs Will Put Technology At Front Of Creative
Online Media Daily, Joe Mandese - Tuesday, January 10, 2012
Amid all the shiny new objects on display at the annual Consum ...
- Mindshare's Cowdell Leaving For DR Shop R2C Group
Raw, Steve McClellan - Tuesday, January 10, 2012
Phil Cowdell, North American Chairman at GroupM's Mindshare is leaving the compa ...
- Despite 'Uncertainties' Publicis' Levy Plans 5% Growth
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Group CEO Maurice Levy confirmed last week that some clients c ...
- Turnaround: MediaVest Ups Merrifield To Pres, Video Investment
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Groupe's MediaVest has promoted Christine Merrifield to president, video investment a ...
- Executive Shuffle: Speciale Exits MediaVest To Head Turner Sales
MediaDailyNews, David Goetzl - Friday, January 6, 2012
Longtime, influential media-buying executive Donna Speciale will move across the table in ...
- DDB Loses PR Pros: Sloan Forms Shop, Delanghe Heads to MDC
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
There are changes afoot within the top PR ranks at two agen ...
- Merrifield Succeeds Speciale As MediaVest Video Chief
MediaDailyNews, Joe Mandese - Friday, January 6, 2012
Christine Merrifield has been promoted to president-video investment and activation at Publici ...
- Media Maneuvers: New Ownership Brings Analytics To RJP, Barter Ad Biz To MDC
MediaDailyNews, Steve McClellan - Thursday, January 5, 2012
RJ Palmer (RJP) the New York-based media shop, is starting the N ...
- American Eagle Opens 'Traditional,' Digital Agency Search
MediaDailyNews, Joe Mandese - Friday, January 6, 2012
Popular youth fashion brand retail marketer American Eagle Outfitters Thursday announced ...
- Ogilvy Names New Global CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwi ...
- Mercedes-Benz Taps Cargo For Web
Marketing Daily, Karl Greenberg - Wednesday, January 4, 2012
Mercedes-Benz Canada has tapped Greenville, SC-based Cargo to build and maintain ...
- Crampsie To O&M's Worldwide CMO
MediaDailyNews, Joe Mandese - Wednesday, January 4, 2012
WPP's Ogilvy & Mather unit has named Lauren Crampsie Worldwide CMO, replaci ...
- RJ Palmer Is Independent No More, MDC Gobbles NYC Shop In Bid To Bulk Up Its Media Billings
MediaDailyNews, Steve McClellan - Wednesday, January 4, 2012
RJ Palmer, one of the largest independent media services shops in t ...