Mediabrands Taps Asia-Pac's Kumar To Run MAP Across G14

  • January 12, 2012

Interpublic's Mediabrands unit has named Arun Kumar president of the Mediabrands Audience Platform (MAP) for the G14 markets, which Interpublic defines as the 14 most important regions outside North America.

Kumar, who reports to MAP Global CEO Brendan Moorcroft, will support Mediabrands digital practices including Cadreon, Spring Creek Group, Ansible and Reprise across the G14 markets.

Kumar had been head of digital for Mediabrands in Asia-Pacific.

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