Interpublic's Mediabrands unit has named Arun Kumar president of the Mediabrands Audience Platform (MAP) for the G14 markets, which Interpublic defines as the 14 most important regions outside
North America.
Kumar, who reports to MAP Global CEO Brendan Moorcroft, will support Mediabrands digital practices including Cadreon, Spring Creek Group, Ansible and Reprise across the G14
markets.
Kumar had been head of digital for Mediabrands in Asia-Pacific.