- GroupM's Norman Takes ANA To Task: Cites Omissions, Inaccuracies In Transparency Report
MAD, Steve McClellan - Tuesday, June 14, 2016
The report, Norman wrote, failed to note the significant investments made ...
- Agency Vet Andrew McLean Joins Quigley-Simpson
MAD, Steve McClellan - Tuesday, June 14, 2016
The former Mercury Media and PHD US CEO will oversee new busines ...
- eSports Not Just For College Kids, Slackers
MAD, Larissa Faw - Tuesday, June 14, 2016
New research from Mindshare North America shows that 43% of eSports enthusias ...
- The Next Wave of Big Data: Deep Intelligence
MAD, Doug Ryan - Tuesday, June 14, 2016
The Big Data era has pushed marketers trained in the 4 P ...
- Primrose Schools Launches First National Broadcast Campaign
MAD, Larissa Faw - Tuesday, June 14, 2016
Developed with ad agency Blitz, the campaign includes a digital display sy ...
- Leo Burnett Has Unveiled Its Annual Cannes Predictions List
Mediapsssst, Richard Whitman - Tuesday, June 14, 2016
This year's macro theme: The alchemy of creativity and technology can dri ...
- Publicis Groupe, Samsung End Cheil Talks
MAD, Larissa Faw - Monday, June 13, 2016
Publicis had been trying to purchase 30% of the creative shop, who ...
- Nielsen's Cheryl Idell To Head West Coast Ops For Mindshare
MAD, Steve McClellan - Monday, June 13, 2016
Idell will lead a team of 150 staffers and be based ...
- Saatchi & Saatchi Tests Creative Abilities of Artificial Intelligence With Directors Showcase Film at Cannes
Mediapsssst, Richard Whitman - Monday, June 13, 2016
One film in the agency's annual New Director's Showcase at Cannes th ...
- IPG Investors Vote To Support 'Proxy Access' Measure
MAD, Steve McClellan - Friday, June 10, 2016
The vote came during the company's annual meeting late last month despi ...
- Mobile Consumption Expands, Drives 1.4% Gain In Time Spent With Media
MAD, Steve McClellan - Sunday, June 12, 2016
While mobile continues to transform media usage, the consumption of all oth ...
- In The Wake of the Orlando Shooting, A Rallying Cry To Ad Agencies
Mediapsssst, Richard Whitman - Sunday, June 12, 2016
Following Sunday's Orlando shooting, maybe the agency world should give some thoug ...
- The Really Guilty Party In The ANA Debate? Advertisers!
Online Spin, Maarten Albarda - Monday, June 13, 2016
So it has been a week since the Association of National Advertise ...
- Manjiry Tamhane Named Global CEO For WPP's Gain Theory
MAD, Steve McClellan - Thursday, June 9, 2016
She succeeds Jason Harrison, whose new mission, disclosed earlier this week, ...
- Bots, Don't Fail Me Now! A Letter From Facebook Prison
Mad Blog, - Friday, June 10, 2016
One morning last week, I woke up, tried to access Facebook, a ...
- Twitter Continues to Die As Agencies Shift Money To Instagram
Mediapsssst, Richard Whitman - Thursday, June 9, 2016
Overall, social spend is on the rise, with 17% of agencies stati ...
- Agency Execs: Higher Regard For Digital TV/Video Platforms
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Some 71% of media agencies are seeing more interest in video sit ...
- Interpublic And Omnicom Join TAG's Anti-Piracy Initiative
Daily Online Examiner, Wendy Davis - Thursday, June 9, 2016
Interpublic and Omnicom have joined WPP's GroupM and Publicis in participating ...
- Majority Of Investors Support Sorrell's $100 Million Pay Package
MAD, Steve McClellan - Wednesday, June 8, 2016
WPP Investors supported company CEO Martin Sorrell's $100 million-plus pay package f ...
- PM Digital, Paradysz Rebranding As PMX Agency
MAD, Larissa Faw - Wednesday, June 8, 2016
This makeover follows the February 2016 announcement that PMX Agency is enteri ...
- Omnicom Vet John Harris To Lead Worldwide Partners
MAD, Larissa Faw - Wednesday, June 8, 2016
Industry veteran John Harris has been named CEO/President of Worldwide Partners (WPI ...
- GroupM Unveils New Target-Dedicated Agency
MAD, Steve McClellan - Wednesday, June 8, 2016
GroupM has created a new, Minneapolis-based agency called Team Arrow Partners ...
- Media Transparency: For Every Inaction, There Is A Reaction
MediaDailyNews, Morten Pedersen - Wednesday, June 8, 2016
So there you have it. Eight months in the making and aid ...
- Cindy Gallop Says Agencies Can Make A 'Goddam Sh*t Ton of Money' If They Hire Women
Mediapsssst, Richard Whitman - Wednesday, June 8, 2016
At the Mumbrella360 Conference in Sydney Tuesday she minced no words wh ...
- Survey Shows Decline In Brands' Desire To Go 'In-House'
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
A poll by the trade group SoDA found that the number ...
- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
MAD, Steve McClellan - Tuesday, June 7, 2016
The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem includi ...
- Empower 'Suspends' 4As Membership, Cites Transparency
MAD, Steve McClellan - Tuesday, June 7, 2016
The Cincinnati agency said it was disappointed that the 4As "prioritized" t ...
- JWT's Johnson Urges Court Not To Toss Harassment Case
MAD, Steve McClellan - Tuesday, June 7, 2016
"Although defendants ...are fully familiar with the law governing motions to dismis ...
- Wyndham Transforms Image Across 16 Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 8, 2016
Wyndham Hotel Group partnered with global branding firm Siegel+Gale to undergo ...
- The Martin Agency Awards Itself 'Onefie For Creffectivesness' Because An Agency Can Never Have Too Many Awards
Mediapsssst, Richard Whitman - Tuesday, June 7, 2016
Creative juices flowing, the agency made up this award to celebrate rece ...