- The State Of The Ad Biz: A Mess Of Our Own Making
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Writing on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...
- Can You Hear Me Now, Verizon?
MAD, Steve McClellan - Monday, June 6, 2016
Former Verizon pitchman Paul Marcarelli has switched teams and is now pitchi ...
- 2 Ogilvy Vets Are Now Doing 'Something Different'
MAD, Steve McClellan - Monday, June 6, 2016
Tommy Henvey is Chief Creative and Partner at the new agency a ...
- Transparency 4.0
MediaDailyNews, Steve Fajen - Tuesday, June 7, 2016
Now more than ever before, clients want to know if they g ...
- ANA To Release 'Transparency' Report Tuesday Morning
MediaDailyNews, Joe Mandese - Monday, June 6, 2016
Following months of speculation -- and a week of speculative press repor ...
- ANA Finds Agency Media Kickbacks 'Pervasive,' High-Level Execs Signed Off
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2016
The Association of National Advertisers this morning released findings of an extensi ...
- Marketers' Experiential Marketing Efforts Turn Consumers Into 'Content Factory' Workers
Mediapsssst, Richard Whitman - Monday, June 6, 2016
A recent study, the EventTrack Study, fielded by -- naturally -- experienti ...
- Marketers Are Deluged With Data; Customers Shouldn't Be
Show Daily, Larissa Faw - Monday, June 6, 2016
Today's marketing increasingly requires cross channel synergies with technology, email, digital, a ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Let's Talk: Horizon Hires Head Of Conversations
MAD, Larissa Faw - Friday, June 3, 2016
The title is a new one at Horizon and has been giv ...
- Grabbing The Bull By The Horn-Rims
MAD, Steve McClellan - Friday, June 3, 2016
Toronto-based 88 Creative is welcoming Warby Parker To Canada with a Pit ...
- Big Week For MDC Partners As Agencies Win Beats, E*Trade
MAD, Larissa Faw - Friday, June 3, 2016
MDC Partners told analysts that Anomaly won a creative assignment for Bea ...
- WFA: Without Changes, Ad Fraud May Reach $150 Billion Annually
MAD, Steve McClellan - Monday, June 6, 2016
A new report from the World Federation of Advertisers concludes that ...
- Hitting Your Goals Isn't Good Enough In Programmatic
MAD, Cindy Stockwell - Monday, June 6, 2016
Sit down with your agency and set goals, then strive beyond the ...
- Agency Challenges Automotive Brand To Car Race For Chance To Win The Account
Mediapsssst, Richard Whitman - Sunday, June 5, 2016
The agency, which owns two McLarens of its own, has launched ...
- Gerald Lewis Joins Ogilvy As Worldwide Creative Director For Dove
Mediapsssst, Richard Whitman - Sunday, June 5, 2016
Ogilvy has appointed Gerald Lewis to the position of worldwide executive creati ...
- Probe Said To Find Rebates Lurking Behind U.S. Ad Deals
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
As issues surrounding transparency reach a fever-pitch, an eight-month probe by t ...
- Why Facelifts Won't Revitalize Agencies
MAD, Jack Skeels - Thursday, June 2, 2016
Advertising needs a hot, double shot of espresso - not to appea ...
- More Changes At Campbell Ewald
MAD, Steve McClellan - Thursday, June 2, 2016
The agency is reorganizing senior management around what it calls a discipline-bas ...
- Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities
MAD, Larissa Faw - Thursday, June 2, 2016
That's according to the Digital Outlook Study, part of The SoDA Repor ...
- Big Night For WPP At The Effies
MAD, Steve McClellan - Thursday, June 2, 2016
WPP's Grey Canada and grass roots group Moms Demand Action for G ...
- Holding Companies Scream 'We Don't Do That!' In Advance of 'Explosive' Agency Kickback Study
Mediapsssst, Richard Whitman - Thursday, June 2, 2016
In advance of the Association of National Advertisers' report on the advertisi ...
- Class Clowns: Horizon Launches Improv Course
MAD, Larissa Faw - Wednesday, June 1, 2016
The desired outcome is to get folks to step out of the ...
- Lucid Launches VR Content Studio
MAD, Larissa Faw - Wednesday, June 1, 2016
The studio has already signed a handful of marketers including cosmetics compa ...
- Publicis Groupe's Laura Desmond Taking Six-Month Leave
MAD, Steve McClellan - Wednesday, June 1, 2016
Desmond, the Groupe's Chief Revenue Officer, is taking time off to foc ...
- Data Point: Agency Holding Companies Are Full of Women, But Not Minorities
Mediapsssst, Richard Whitman - Wednesday, June 1, 2016
It seems agency holding companies are at least trying to make headw ...