- Integrum Worldwide Taps Norton As SVP, Growth
People on the Move, Fern Siegel - Wednesday, June 8, 2022
Norton is primarily focused on the organization's business development activities and strateg ...
- California Agency Proposes Broad Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, June 7, 2022
California's privacy regulator has proposed new rules that appear to broaden resident ...
- Samsung Partners With Razorfish To Expand Web3 Presence On Discord
Digital News Daily, Colin Kirkland - Tuesday, June 7, 2022
Discord is free to download, ad-free, and does not sell user dat ...
- How The War In Ukraine Has Changed The Country's Digital Marketing Sector
MAD, Dmitrii Piskarev - Tuesday, June 7, 2022
Since the start of the full-scale Russian invasion, 70% of the Netpe ...
- Halo Pets Plays Up Advantages Of Having Four-Legged 'Kids'
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2022
Digital "allows us to be flexible with our media spend so ...
- Miller Lite, DDB Collaborate on 'Beer Coal'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 6, 2022
Miller Lite Beercoal, the first-ever Miller Lite-infused charcoal, was created by DDB Chicago. “ ...
- Cain&Abel North America Launches, Names Production Head
MAD, Fern Siegel - Monday, June 6, 2022
While cain&abel's genesis was to service adam&eveDDB, it now boasts is o ...
- The Variable Creates CEO Post, Taps David Mullen To Fill It
MAD, Steve McClellan - Monday, June 6, 2022
The agency also promoted Jodi Heelan to Chief Financial Officer, also ...
- M&C Saatchi Boots Indie Member And Would-be Buyer Of The Agency From Its Board
Mediapsssst, Richard Whitman - Monday, June 6, 2022
Vin Murria was appointed to the Saatchi board in May of 202 ...
- Want to Develop Your Agency? Establish Your Unique Expertise
MAD, Drew McLellan - Friday, June 3, 2022
Every agency has a website and social presence. Companies can shop arou ...
- Baldwin& Wins Lead Agency Duties For Volvo Trucks
MAD, Steve McClellan - Friday, June 3, 2022
The win represents an expansion of the agency's remit with Volvo Truc ...
- Heineken USA Places Media Account With Dentsu International
MAD, Steve McClellan - Friday, June 3, 2022
The incumbent was Canvas Worldwide, which announced in March that its pare ...
- Starcom Taps Schwartz For Global Marketing Role
MAD, Steve McClellan - Friday, June 10, 2022
Schwartz will lead brand strategy and narrative development, visual identity & communication ...
- Publicis Sapient Builds 'Bridge' To Help War-Impacted Industry Pros Get A Fresh Start
Mediapsssst, Richard Whitman - Friday, June 3, 2022
Jobs, visa and relocation services and counseling are all part of t ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- CEO Switch At Omnicom Health Group As McNally Takes The Helm
MAD, Steve McClellan - Thursday, June 2, 2022
New CEO Matt McNally, previously served as Global President of Dentsu Hea ...
- Mindshare Taps Kline To Lead NA Strategy, Innovation Practice
MAD, Steve McClellan - Thursday, June 2, 2022
Kline reports to Amanda Richman, Mindshare's NA CEO. The two previously work ...
- Acura Enlists Hip-Hop Artist To Launch Restyled Integra
Marketing Daily, Tanya Gazdik - Thursday, June 2, 2022
The three spots featuring Vince Staples are set to tracks from h ...
- McCann Health London Ups Leadership Roles
People on the Move, Fern Siegel - Thursday, June 2, 2022
A new leadership line-up results in management promotions. ...
- Commerce12 Acquires Email Agency Tetra
Email Marketing Daily, Ray Schultz - Thursday, June 2, 2022
The move will expand Commerce12's email and SMS capabilities, the firm s ...
- Jeep Partners With Universal Pictures For 'Jurassic World Dominion' Effort
Marketing Daily, Tanya Gazdik - Wednesday, June 1, 2022
The effort "helps keep the brand on the global cultural map," sa ...
- Competitive Ad Tracker SMI Sold To Private Equity Firm
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
Financial details were not disclosed, but as part of the transaction, S ...
- Management Reshuffling At Stagwell's Constellation Agency Group
Mediapsssst, Richard Whitman - Wednesday, June 1, 2022
Instrument Co-founder and current CEO Justin Lewis will become Chair of Constellatio ...
- DDB Europe Wins C&A's European Business
Accounts on the Move, Fern Siegel - Tuesday, May 31, 2022
Retail fashion brand C&A named DDB Europe as its lead strategic a ...
- Brand X Rebrands As Fazer, Focuses On Early-Stage Growth Companies
MAD, Fern Siegel - Tuesday, May 31, 2022
"Our methodology is focused on a strategy called de-positioning, which highlights ...
- Double Duty: Kay Heads Publicis Group UK's Creative Practice, Remains Saatchi CEO
MAD, Fern Siegel - Tuesday, May 31, 2022
Chris Kay will oversee Saatchi & Saatchi, Digitas, Leo Burnett, Publicis-Poke, Octopu ...
- Brandtech Group Content Company Mofilm Taps Google Veteran As Its New CEO
MAD, Steve McClellan - Tuesday, May 31, 2022
Michelle Vincent, who served for more than a decade at Google, succee ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System
MediaDailyNews, Joe Mandese - Wednesday, June 1, 2022
"Measuring and optimizing attention is an integral component of cutting through t ...
- How Much Does Gun Advertising Contribute To All The Killing?
Mediapsssst, Richard Whitman - Wednesday, June 1, 2022
Gun makers depend heavily on marketing to sell their wares. Leading g ...
- Fewer Americans Say They Feel Represented In Advertising
Research Intelligencer, - Wednesday, June 1, 2022
Consumers are showing signs of disillusionment with the power of media ...