- Report: KKR To Buy A Stake In WPP PR Firm FGS Global
MAD, Steve McClellan - Thursday, April 6, 2023
The "Financial Times" reported today that the deal could happen next we ...
- Meta Moves And Implications For Influencer Marketing
MAD, Danielle Wiley - Thursday, April 6, 2023
You probably haven't seen a lot of articles about Meta's Branded Conte ...
- Grand Marnier's 'Grand Encounters' Encourages Unlikely Pairings
Marketing Daily, Steve Ellwanger - Thursday, April 6, 2023
Mini films featuring dance and music are inspired by the "audacious ide ...
- Ogilvy Consulting Ups Machtiger To President, North America
MAD, Fern Siegel - Wednesday, April 5, 2023
Her experience spans a range of sectors including technology, telecom, CPG, financ ...
- Havas Appoints New Global Chief Communications Officer
MAD, Steve McClellan - Wednesday, April 5, 2023
Charlotte Rambaud replaces Stephanie Bertrand-Tassilly, who had been both global communications chi ...
- BSSP Taps Horizon's King For Digital Media Activation
MediaDailyNews, Joe Mandese - Wednesday, April 5, 2023
She joins the Sausalito, CA-based shop from Horizon, where she worked ...
- Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia
Mediapsssst, Richard Whitman - Wednesday, April 5, 2023
The two organizations have worked together in the past and are n ...
- Former Dentsu International CEO Wendy Clark Joins Financial Firm Consello
MAD, Steve McClellan - Tuesday, April 4, 2023
Clark led Dentsu International as CEO for two years until a corpora ...
- TBWA\Worldwide Acquires UK Sports Marketing Agency Dark Horses
Mediapsssst, Richard Whitman - Tuesday, April 4, 2023
The agency's work includes supporting major sponsorship deals for Nissan and developi ...
- Havas Integrates Performance Shop With Media Group
Performance Marketing Insider, Joe Mandese - Wednesday, April 5, 2023
While Noise Digital will continue as a freestanding brand, the performance med ...
- Firehouse Promotes 3 Executives To Ensure Future Leadership
MAD, Fern Siegel - Monday, April 3, 2023
Principals Erica Baker and Megan Ward have been promoted to partner, whi ...
- How Agencies & Brands Can Retain More Women In The Workforce
MAD, Stacey Martin - Monday, April 3, 2023
The past several years have been especially difficult as employees navigate ...
- WPP's Hogarth Taps Insider, Bloomberg Veteran For Americas CEO Role
MAD, Steve McClellan - Monday, April 3, 2023
Global CEO Richard Glasson noted that the Americas is the production firm ...
- iProspect Taps GroupM's Fishman For New Innovation Role
MediaDailyNews, Joe Mandese - Tuesday, April 4, 2023
Fishman reports to iProspect CEO Danielle Gonzales and is responsible for developi ...
- Despite All The Hype, Dentsu Survey Finds Just 27% Of Consumers Have Used Generative AI Tools
Mediapsssst, Richard Whitman - Monday, April 3, 2023
Most consumers (87%) say they have heard of AI. But that figu ...
- Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
Performance Marketing Insider, Joe Mandese - Tuesday, April 4, 2023
NBCU and WPP's BAV Group think so -- and they have ju ...
- David&Goliath Opens Brooklyn Outpost To Drive Culture, Social Impact
MAD, Fern Siegel - Friday, March 31, 2023
The new office's goal is to help brands become greater corporate citize ...
- How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
MAD, Jacqui Hannigan - Friday, March 31, 2023
Without the resources to invest in costly measurement tools, small agencies mu ...
- SF Agency Feld Advertising Expands Media Practice
MAD, Steve McClellan - Friday, March 31, 2023
The agency has hired Jon Sklaroff for the new position of seni ...
- Finally, A Swimsuit Collection For Northern Climes
Mediapsssst, Richard Whitman - Saturday, April 1, 2023
Askov Finalyson which bills itself as first climate-positive outdoor apparel company, ...
- EssenceMediacom Taps Calcraft To Lead New Creative Futures Division
MAD, Steve McClellan - Thursday, March 30, 2023
He was previously Global CEO of MediaCom's creative transformation unit. He ...
- Publicis Sapient Gains Foothold In Latin America With Practia Acquisition
MAD, Fern Siegel - Thursday, March 30, 2023
The acquisition will enhance Publicis Sapient's global offerings, making Latin America t ...
- Brainlabs Taps MediaCom Veteran Potashnick For NA CEO Role
Mediapsssst, Richard Whitman - Thursday, March 30, 2023
Previously Potashnick was Chief Operating Officer at MediaCom and following the merg ...
- Grey London Hires Sioufi As Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, March 30, 2023
Tarek will be responsible for leading the agency's investment in strategic a ...
- The Shipyard Selected For Snowbird Marketing Duties
Accounts on the Move, Steve McClellan - Tuesday, March 28, 2023
Marketing agency The Shipyard has been selected to handle marketing duties f ...
- Why Signal Loss Could Be A Net Gain For The Marketing Industry
MAD, James Lager - Wednesday, March 29, 2023
As agencies and brands put together their plans to tackle this changi ...
- Bermudez Returns To Alma As SVP-Managing Director
People on the Move, Fern Siegel - Wednesday, March 29, 2023
Previously, Ana Bermudez was head of brand management at 72andSunny. ...
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseba ...
- Gassed Wins TikTok Creative Work For Fabletics, Ruggable
Accounts on the Move, Fern Siegel - Tuesday, March 28, 2023
The agency will handle all creative and paid media for the worko ...
- Talon M&A Streak Continues With Purchase of Evolve
MAD, Steve McClellan - Tuesday, March 28, 2023
OOH agency Evolve has offices in London, New York and Singapore a ...