- Omnicom Kicks Off The Year With Nearly 12% Q1 Growth
MAD, Steve McClellan - Tuesday, April 19, 2022
The firm took a charge against earnings of $113.4 million attributed ...
- Report: Metaverse Big Factor In Shaping Identities Of Gen Z Gamers
Mediapsssst, Richard Whitman - Tuesday, April 19, 2022
The report found that 45% of those polled in a survey belie ...
- Wellcom Worldwide Adds 2 Creative Executives
People on the Move, Fern Siegel - Tuesday, April 19, 2022
Otilio Soto is now as creative director, Wellcom US and Valerie Anders ...
- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its glob ...
- Using Client Satisfaction Surveys Successfully at Your Agency
MAD, Jeff Meade - Monday, April 18, 2022
Bolstering your lead generation and client management with client satisfaction surveys remov ...
- Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2022
The agency said it plans to utilize "two to three" alternate currenci ...
- Krakowsky Nearly Doubles His Pay In First Year As IPG CEO
Mediapsssst, Richard Whitman - Monday, April 18, 2022
According to the firm's recently released 2022 proxy statement, Krakowsky nearly doubl ...
- Hilary Wolfe Hired As HUb San Francisco Creative Director/Partner
People on the Move, Fern Siegel - Monday, April 18, 2022
Wolfe, a 20-year ad vet, has worked at GoodbySilverstein and Hal Ri ...
- Minnesota Twins Names Media Bridge Advertising As Media AOR
Accounts on the Move, Fern Siegel - Friday, April 15, 2022
The agency will handle media-buying strategy, planning and execution for all Twin ...
- Webbula Creates Portals For Email Service Partners
Email Marketing Daily, Ray Schultz - Monday, April 18, 2022
Webbula says it is connecting email marketers with agencies and service provid ...
- VSA Partners Acquires RoundTwo Digital
MAD, Steve McClellan - Friday, April 15, 2022
RoundTwo will join VSA Partners as part of Meet The People, ...
- Labelium Acquires SEO Specialist SmartKeyword
Mediapsssst, Richard Whitman - Monday, April 18, 2022
The Paris-based agency was established in 2017 by Louis Chevant and Sebasti ...
- Workhouse Makes Intercept Music Sing, Named AOR
MAD, Fern Siegel - Thursday, April 14, 2022
Workhouse will develop integrated promotional campaigns for the company. ...
- R/GA Helps BIPOC Entrepreneurs With 'Business'
MAD, Fern Siegel - Thursday, April 14, 2022
Make/Good for Businesses welcomes Black, Indigenous, Latine, Asian and underrepresented entrepreneurs ...
- Winning in Physical and Digital Retail With the Power of Data
MAD, Allysun Lundy - Thursday, April 14, 2022
Data only works when you put it to work, but once y ...
- Brandtech Group Taps Dentsu Veteran As Its First Chief Growth Officer
Mediapsssst, Richard Whitman - Thursday, April 14, 2022
Linsey Loy will join The Brandtech Group's partner lineup, more than ha ...
- Chief Creative Officer David Kolbusz To Exit Droga5
People on the Move, Fern Siegel - Thursday, April 14, 2022
Chief Creative Officer David Kolbusz is returning to the U.S. ...
- Agency Touchstones: Ad Shops Did Well in 2021, And Email Played A Part
Email Insider, Ray Schultz - Thursday, April 14, 2022
Email marketing is one of the top metrics being measured by bo ...
- Stagwell Opens Brazil Office, Taps Reis To Oversee It As President
MAD, Steve McClellan - Wednesday, April 13, 2022
The office, in Sao Paulo, will be a hub that coordinates Stagwe ...
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2022
"We're actually planning, optimizing and buying against it," Chief Investment Officer Ca ...
- Racy Women's Shave Cream Campaign Is Super Reggie Winner
Mediapsssst, Richard Whitman - Wednesday, April 13, 2022
Campaign was inspired by a provocative TikTok video in which influencer Car ...
- Mother LA Names Cohen As Creative Director, Will Oversee Postmates, Sonic Accounts
People on the Move, Fern Siegel - Wednesday, April 13, 2022
Before joining Mother LA, Cohen was a creative director at TBWA\Media Ar ...
- PMG Opens New York Office, Targets LA, London For Expansion
MAD, Steve McClellan - Tuesday, April 12, 2022
The agency's expanding footprint follows strong growth in 2021 when revenues jump ...
- Dawn Named AOR For Sports Platform Startup Versus
MAD, Steve McClellan - Tuesday, April 12, 2022
The sports "edtech" platform was founded by Oliver Marmol, the manager ...
- Omnicom Media Group Goes Live With Point-Of-Purchase Programmatic Marketplace
Mediapsssst, Richard Whitman - Tuesday, April 12, 2022
OMG's new private marketplace went live April 8 and includes inventory fr ...
- Peterson Upped To Dagger's First Chief People Officer
People on the Move, Fern Siegel - Tuesday, April 12, 2022
Christofer Peterson has been promoted from SVP of People & Culture ...
- Coletti To Oversee Alto's Clients As Group Brand Lead, Pushes 'Transformational' Work
MAD, Fern Siegel - Monday, April 11, 2022
Alto claims a 41% revenue increase in the past year and h ...
- Omnicom Forges Live Commerce Partnership With Firework
MAD, Steve McClellan - Monday, April 11, 2022
The partnership will give clients across all Omnicom agencies access to Firework ...
- Peterson Elevated To Chief People Officer At Dagger
People on the Move, Steve McClellan - Tuesday, April 12, 2022
Christofer Peterson has been promoted to Chief People Officer at Atlanta-based agen ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Audigent on Tuesday will launch integrations with audience segments from Comscore ...