- Cutwater Named Digital Creative AOR For Harvest Snaps
MAD, Fern Siegel - Monday, June 27, 2022
The AOR decision follows a company rebrand, which recently debuted a n ...
- Will This House Live In The Metaverse? Yes, If You Can Get Young Consumers On Board
MAD, Mark Penn - Monday, June 27, 2022
There's much for marketers to dig in on as they drum ...
- Marcus Thomas Acquires Analytics Firm ROInsights
MAD, Steve McClellan - Monday, June 27, 2022
The firm and the agency have worked together over the past ye ...
- Havas New York Pride Activation Raises Awareness Of Proposed Laws Targeting Gay Rights
Mediapsssst, Richard Whitman - Monday, June 27, 2022
The agency created "Bill Boards," each featuring a different bill and ...
- GRO Acquires QuaGrowth To Gain Expertise In Email Marketing
Email Marketing Daily, Ray Schultz - Monday, June 27, 2022
GRO is an SEO agency. Jason Boehle, CEO of email agency QuaGrowt ...
- WPP Named Creative Company Of The Year At Cannes
MAD, Steve McClellan - Friday, June 24, 2022
Agency of the Year went to the Bangalore, India office of Dent ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Luckie Agency Opens An Office In Decentraland
Digital News Daily, Colin Kirkland - Thursday, June 23, 2022
The new virtual office in Decentraland features an NFT gallery for clie ...
- Scardaccione Named ScienceMagic.Inc's Global Chief Creative Officer
MAD, Fern Siegel - Thursday, June 23, 2022
She will work closely with the company's Science, Magic and Experience tea ...
- AMV BBDO's 'Hope Reef' Campaign Wins Media Lions Grand Prix
MAD, Steve McClellan - Thursday, June 23, 2022
Sibling company OMD Worldwide won Media Network Of The Year honors ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2022
Comscore was the only local TV measurement company selected to participate ...
- Omnicom Issues Inaugural DE&I Report
Mediapsssst, Richard Whitman - Thursday, June 23, 2022
In 2021, the company reports that almost 40% of all new hir ...
- Sortis Holdings Acquires Digital Agency WLCR
MAD, Steve McClellan - Wednesday, June 22, 2022
Both firms are based in Portland, OR. WLCR, founded in 2009 wi ...
- OMG, Instacart Partner To Boost Consumer Insights For CPG Clients
MAD, Steve McClellan - Wednesday, June 22, 2022
As part of the arrangement Instacart is developing plans to work with ...
- WPP Partners With Ukraine To Support Its Economic Recovery
MAD, Steve McClellan - Wednesday, June 22, 2022
A new campaign, discussed at the Cannes Lions Festival today, will se ...
- Dentsu India Offices Win A Second Grand Prix Lion For 'Unfiltered History Tour'
MAD, Steve McClellan - Wednesday, June 22, 2022
The second Grand Prix was a Brand Experience & Activation Lion. Awar ...
- Dentsu Acquires Salesforce Consultancy Pexlify
Mediapsssst, Richard Whitman - Wednesday, June 22, 2022
The company will become part of Dentsu International's data and consumer experien ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
Mobile Insider, Joe Mandese - Thursday, June 23, 2022
Nestle has been testing mono sound and digitally compressed video on mobil ...
- Former Facebook CCO Mark D'Arcy Joins The Brandtech Group
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
D'Arcy will work closely with The Brandtech Group CEO David Jones ...
- TBWA 'Future Of Work' Report Finds Creatives Want Better Work/Life Balance
MAD, Steve McClellan - Tuesday, June 21, 2022
An agency survey found 80% of respondents agree/ strongly agree it ...
- Germany's Serviceplan Wins Film Craft Grand Prix For 'The Wish'
MAD, Steve McClellan - Tuesday, June 21, 2022
Day 2 awards at the festival also included Industry Craft Lions, Digit ...
- M&C Saatchi Board Withdraws Recommendation For Next Fifteen Offer
Mediapsssst, Richard Whitman - Tuesday, June 21, 2022
The board said the reversal was based solely on the decline ...
- New Eos Campaign Designed To Destigmatize Body Hair And How You Shave It
Out to Launch, Steve McClellan - Tuesday, June 21, 2022
Evolution of Smooth (eos) is out with a new campaign designed ...
- New Agency Joia Paris Promises One-Shot Campaigns
MAD, Fern Siegel - Monday, June 20, 2022
Joia Paris will create two campaign ideas in a two-week period. T ...
- Dentsu International Consolidates Creative Brands Into One Global Network
MAD, Steve McClellan - Monday, June 20, 2022
The company confirmed that brands including dentsuMB (formerly known as mcgarrybowen), 36 ...
- Omnicom Media Group, Retail Network Walmart Connect Announce Partnership
MAD, Steve McClellan - Monday, June 20, 2022
The announcement came at the Cannes Lions Festival and marks the fir ...
- Havas, Adidas Win The Outdoor Grand Prix For Inclusivity-Themed 'Liquid Billboard'
MAD, Steve McClellan - Monday, June 20, 2022
On day 1 of the Cannes ad festival awards were also giv ...
- Global Media Alliance Unveils New Safety, Misinformation Guidelines At Cannes
Mediapsssst, Richard Whitman - Tuesday, June 21, 2022
The updates will be revealed and discussed during a panel hosted ...
- Nationwide Insurance Taps GroupM's Essence For Media Duties
MAD, Steve McClellan - Friday, June 17, 2022
With the appointment Nationwide is consolidating most of its ad duties wi ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...