- Accenture Interactive Rebrands To Accenture Song
MAD, Steve McClellan - Tuesday, April 26, 2022
More than 40 units will rebrand to the new name. One excepti ...
- Big Changes At GroupM With Multiple Agency Mergers
MAD, Steve McClellan - Tuesday, April 26, 2022
The Group said it is merging MediaCom with Essence, completing the integrati ...
- Labelium Unveils New Sustainability Practice
Mediapsssst, Richard Whitman - Tuesday, April 26, 2022
The firm has released research about the cleanest and dirtiest websites (fr ...
- Juniper Park\TBWA Taps Jenny Glover, As Acting CCO
People on the Move, Fern Siegel - Tuesday, April 26, 2022
After 20 years in South Africa, Glover joined Toronto-based Juniper Park\TBWA fr ...
- Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
First- and second-quarter TV scatter ad inventory is showing weak "visibility" ...
- WPP Launches End-To-End D2C Ecommerce Offering
MAD, Steve McClellan - Monday, April 25, 2022
The firm is not new to ecommerce, but now, with Everymile, it ...
- Wavemaker Taps iLobby's Webber As Canadian CEO
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
He succeeds Kristie Painting, who left to join Pinterest as country manag ...
- Madison Avenue's Reaction To Musk Twitter Buyout: #waitandsee
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
"If he makes it more toxic that generally will benefit the competition ...
- Agency Vets Kohnen And Ruby Create New Agency, Park & Battery
Mediapsssst, Richard Whitman - Tuesday, April 26, 2022
Most recently, the duo led a startup agency for martech company Transir ...
- Sadler Heads Media Strategy For OBP
People on the Move, Fern Siegel - Monday, April 25, 2022
Osborn Barr Paramore has named Jody Sadler as its new vice presiden ...
- JDA Worldwide Acquires PR Agency Kairos
Email Marketing Daily, Ray Schultz - Monday, April 25, 2022
Kairos founder Johnnie Moore will serve as president of JDA Worldwide. ...
- Republica Havas Names Ishoof Innovator In Residence, Promotes Tech
MAD, Fern Siegel - Friday, April 22, 2022
Ishoof will be involved in creating opportunities and partnerships for the agen ...
- BlueTriton Awards Media AOR Duties To Horizon Media
MAD, Steve McClellan - Friday, April 22, 2022
The bottled water marketer spends an estimated $32 million on media expenditur ...
- Media Agency Veteran Steve Farella Joins Board Of My Telescope
Mediapsssst, Richard Whitman - Friday, April 22, 2022
My Telescope is a market research SaaS solution to measure market trend ...
- Publicis Health Media Promotes Geist To Chief Strategy Officer; Ups Kapetanakis To Tech & Data SVP
People on the Move, Steve McClellan - Friday, April 22, 2022
Publicis Health Media has promoted Brian Geist to Chief Strategy Officer from h ...
- Stagwell Makes Second European M&A Deal, Buys Commerce Shop Brand New Galaxy
MAD, Steve McClellan - Thursday, April 21, 2022
Stagwell has worked with the firm since it joined Stagwell's Global Affilia ...
- Engel Elevated To President At January Digital
MAD, Steve McClellan - Thursday, April 21, 2022
In her new role Engel is tasked with maintaining the firm's top-li ...
- XenoPsi Tap's Arnold's Nelson To Lead Ad Division
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
A 27-year veteran of Arnold, he most recently served as managing direct ...
- Bottled Water Marketing Giant BlueTriton Names Horizon Media AOR
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
The win follows a three-month review and is estimated to bill mo ...
- NY Hedge Fund Quietly Buying Up Shares In S4 Capital
Mediapsssst, Richard Whitman - Thursday, April 21, 2022
This week Permian Investment Partners bought its latest batch of shares bringi ...
- RP3 Taps Greene For Production Role
People on the Move, Steve McClellan - Thursday, April 21, 2022
Independent marketing agency RP3 has appointed four-time Emmy-award winning producer Darryl Gree ...
- Brand Love: How Firms Measure Relationships With The Customer
Email Insider, Ray Schultz - Thursday, April 21, 2022
MBLM lists the top ten brands in terms of brand intimacy. B ...
- Ketchum Adds Executive Muscle To Health Services, Earned Media Units
MAD, Fern Siegel - Wednesday, April 20, 2022
The two industry appointments are Jen Fuhrman-Kestler and Angelena Abate. ...
- It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
MediaDailyNews, Brian Monahan - Wednesday, April 20, 2022
It's time for cultural influencers and professional persuaders to engage. There ...
- Ukraine Ad Agency Drama Queen Creates No-Drama Brand, 'Aid Legion'
Mediapsssst, Richard Whitman - Wednesday, April 20, 2022
Campaign notes that wars, which shock at first, become "just another wa ...
- Above+Beyond Adds 2 Senior Creatives
People on the Move, Fern Siegel - Wednesday, April 20, 2022
Ash Prentice and Tim van der Mee join as senior creatives reporti ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Merkle Announces Global Service Integration, Says It Sends Billions Of Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 20, 2022
The unveiling of the Experience & Commerce practice brings together 2,500 exper ...
- PerLora Draws Millennials To High-End Furniture, Positions It As The 'New Normal'
MAD, Fern Siegel - Tuesday, April 19, 2022
The campaign, called the "New 'new normal'" is running in "Architectural Diges ...
- Publicis Groupe's Le Truc Taps Three Rivals For New Senior Talent
MAD, Steve McClellan - Tuesday, April 19, 2022
Marcos Kotlhar has been appointed Partner, Chief Creative Officer and Megan Bun ...