Ford Teases Ranger During Kentucky Derby

Ford Motor Co. is teasing the Ford Ranger and Ranger Raptor ahead of its official May 10 reveal. 

The automaker debuted two spots from Wieden + Kennedy featuring the mid-size pickup trucks during the Kentucky Derby on May 6. 

15-second teaser aired both on screens at Churchill Downs Racetrack and during the NBC broadcast. Also making its debut is the 60-second “Tough is in your DNA” spot, directed by Salomon Ligthelm. 

The teaser includes the hashtag #RangerREADY. 

The spot features real Ford Ranger owners and influencers who are masters in their respective fields (including fly fishing, overlanding and off-roading) to tell the story of how Ranger equips them to take on all their adventures, while also showing the time, hard work and preparation it takes to become a master at something. 



In addition to the two Ranger trim levels featured (XLT + Lariat), the film also introduces the all-new Ford Ranger Raptor to a U.S. audience. The Ranger Raptor is currently available in other markets, but this is the first time it will be available in the United States.

A 4-minute film, also from Wieden + Kennedy and directed by Caleb Slain, will debut on and Ford’s YouTube channel on May 10 at 6 a.m. EST.

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