• by Fern Siegel , April 5, 2023

Susan Machtiger has been promoted to President of Ogilvy Consulting for North America.

Machtiger will oversee analysts, strategists and consultants who work with the company's client brands. Ogilvy Consulting’s advisory services spans various areas, including business growth, brand and marketing innovation, sustainability and futuring.

She joined Ogilvy Consulting at its founding a decade ago. Her experience spans a range of sectors including technology, telecom, CPG, finance, hospitality and automotive.

Carla Hendra, Global CEO of Ogilvy Consulting, said: “Susan is a trusted partner to the C-Suite of many iconic global brands as they navigate some of their toughest strategic challenges."

Previously, she served as Ogilvy Consulting's managing director for brand innovation and growth platforms. 

Prior to Ogilvy, she held senior strategic leadership and planning roles with JWT, Y&R and Landor.