• by Fern Siegel , April 6, 2023

Brompton, known for its folding bikes, named ScienceMagic as its lead global strategic and creative partner.

The agency is charged with creating a new global brand platform and launching Brompton's first global brand campaign, slated for spring 2023. The work will run in the U.K., U.S., Germany and key Asian markets.

The global business will be led from ScienceMagic's London HQ; the New York office will support all U.S. efforts. 

The appointment is the first global lead partnership for Brompton, which produces electric and non-electric bikes. The brand wants to promote bicycle usage, as well as pursue its sustainability agenda.

Hattie Matthews, Chief Brand Officer, ScienceMagic, said: “As the future of mobility in key cities around the world is in the spotlight, now is a fantastic moment in time for Brompton to take a thought leadership position on a different and more positive future."

Founded in London in 1975, Brompton is one of the UK’s largest bicycle manufacturers and produces folding bikes for more than 47 countries, with 80% of its sales outside of the U.K, and nearly 20% online. Annual revenues in 2021 were $95 million.