- SEO: The Average Cost Of Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 4, 2019
SEO professionals earned, on average, $81,103 annually in 2018, up from $61,7 ...
- Singapore Airlines Consolidates Global Ad Account With Omnicom Agencies
MAD, Steve McClellan - Friday, February 1, 2019
PHD has been appointed the airline's new media agency, while TBWA h ...
- CPB, Brandzooka Launch Ad Testing Site
MAD, Larissa Faw - Friday, February 1, 2019
Uploaded ads are analyzed through the Brandzooka creative testing algorithm, and t ...
- FCB Health Adds Digital Design Leader
People on the Move, Larissa Faw - Friday, February 1, 2019
Chris Seda is departing 360i to join the FCB Health Network ...
- Publicis Groupe Buys Out Saatchi & Saatchi's Blue 449 Shares
Around the Net In MAD London, Sean Hargrave - Friday, February 1, 2019
"Campaign" is reporting that Saatchi & Saatchi has doubled its money ...
- New Publicis Groupe Employee Learning Program Tied To Marcel
MAD, Larissa Faw - Thursday, January 31, 2019
The program is being rolled out globally and will be tied ...
- Former 'Omaha World-Herald' Publisher Buys Ad Agency
MAD, Steve McClellan - Thursday, January 31, 2019
Terry Kroeger has acquired SKAR Advertising, which was founded in 1962 ...
- Luquire George Andrews As Media Director
People on the Move, Larissa Faw - Thursday, January 31, 2019
Charlotte, NC-based Luquire George Andrews has appointed Lisa Purpura vice president, med ...
- Agency's Proposed SB Stunt Inspires Dietz Nuts
MAD, Larissa Faw - Wednesday, January 30, 2019
Red Tettemer O'Connell + Partners (RTO+P)'s pitch for client Dietz & Wats ...
- Ford Leverages NFL Sponsorship With Two Big Game-Related Activations
MAD, Steve McClellan - Wednesday, January 30, 2019
Ford agency GTB worked with the auto giant to develop a week-lo ...
- New Domino's Campaign Adds AI Element To Its Rewards Program
MAD, Larissa Faw - Wednesday, January 30, 2019
Campaign, developed with Crispin Porter Bogusky, features Domino's CEO Ritch Allison ...
- Diet Madison Avenue Sued In New York
Mediapsssst, Richard Whitman - Wednesday, January 30, 2019
Former Crispin Porter Bogusky chief creative officer Ralph Watson is seeking $ ...
- Broadhead Adds Ex-Martin Williams Leader
People on the Move, Larissa Faw - Wednesday, January 30, 2019
Broadhead is appointing Jeff Tresidder as senior vice president, executive creative direct ...
- Microsoft Sees Bing Ad Revenue Inch Upward
Performance Marketing Insider, Laurie Sullivan - Thursday, January 31, 2019
Bing traffic should benefit as Verizon's Yahoo begins sourcing all its sear ...
- Empower Taps Creative Veterans For Senior Creative, Strategy Posts
MAD, Steve McClellan - Tuesday, January 29, 2019
Tinus Strydom has been appointed chief creative officer and Karyn Kerner joi ...
- Entertainment Veteran Tate Hopes To 'Crush' It With New Agency
MAD, Larissa Faw - Tuesday, January 29, 2019
"The main focus and principle of Crush is to use emotion ...
- 360i Launches PR Practice, Taps Allison's Martin
MAD, Steve McClellan - Tuesday, January 29, 2019
The practice will be headed by Corey Martin, who joined the agen ...
- IPG Units Project Out-of-Home Only 'Traditional' Medium To Expand Over Next 5 Years
MediaDailyNews, Joe Mandese - Wednesday, January 30, 2019
Out-of-home advertising still has a relatively low share of overall ad budget ...
- FCB Chicago Promotes Two
People on the Move, Larissa Faw - Tuesday, January 29, 2019
FCB Chicago is recognizing the talents of two executives by elevating th ...
- Wongdoody Opens New York Office
MAD, Steve McClellan - Monday, January 28, 2019
The ad agency, which also has offices in Seattle and Los Angele ...
- Mindshare Adds New Data Guru
MAD, Larissa Faw - Monday, January 28, 2019
Shane McAndrew is joining Mindshare as the GroupM agency's new chief da ...
- Levy, Kassan, Koenigsberg Tapped For AAF Hall Of Fame Honors
MAD, Larissa Faw - Monday, January 28, 2019
Publicis Groupe's Maurice Levy, MediaLink's Michael Kassan and Horizon Media's Bill Koenigsbe ...
- OKD Marketing Acquires MJM Media
MAD, Larissa Faw - Monday, January 28, 2019
Established in 1982, the 11-person MJM specializes in audio and production servi ...
- Gunn Brand Is Being Retired
Mediapsssst, Richard Whitman - Monday, January 28, 2019
WARC acquired the Gunn Report a few years back and was itse ...
- Publicis Conseil Appoints New Creative Leader
People on the Move, Larissa Faw - Monday, January 28, 2019
Publicis Groupe is promoting Marco Venturelli as co-president overseeing creativity at Public ...
- Salesforce Integrates Data From All Sources To Follow Customer Journey
Data & Programmatic Insider, Laurie Sullivan - Monday, January 28, 2019
Salesforce has been working to integrate and build out new services sin ...
- OOH Firm Talon Taps Omnicom Veteran Cupples For Global CEO Role
MAD, Steve McClellan - Friday, January 25, 2019
The appointment comes as the UK OOH specialist prepares to expand ...
- Horizon Media Nets Captain D's Account
MAD, Larissa Faw - Friday, January 25, 2019
Horizon will be tasked with overseeing all channels for the seafood fast-fo ...
- Havas Canada Replaces CEO
MAD, Larissa Faw - Sunday, January 27, 2019
Melody Adhami, the agency's current chief operating officer as chief executive offic ...
- Sorrell + WPP = No Love Lost
Mediapsssst, Richard Whitman - Sunday, January 27, 2019
The holding company and its former CEO took swipes at each oth ...