Crispin Porter Bogusky (CPB) and programmatic ad network Brandzooka have unveiled a new ad testing platform called Ad Brawl, where agencies can test their ads’ consumer appeal.
Ads can be uploaded by agencies and tested against other ads that have been uploaded.
In addition, CPB and Brandzooka have placed a batch of old Super Bowl ads on the Ad Brawl site that agencies can test ads against. Ads in Sunday’s game will be uploaded to the site after they air.
The Ad Brawl site was designed to resemble an old-school video game, "Mortal Kombat." Uploaded ads are analyzed through the Brandzooka creative testing algorithm that measures thousands of variables. The ad is then issued a score.
The new testing site is billed as a passion project between the two agencies to explore new metrics and analysis. It was formulated by CPB’s Alex Bogusky and Brandzooka CEO Aquiles La Grave.
They shared more about this initiative via CPB’s new podcast “The Woodshed.”