- Elevado Taps Ehrich As AI-Savvy Campaign Producer
MAD, Fern Siegel - Wednesday, July 2, 2025
The creative studio helps agencies and brands chart AI creativity and strat ...
- Plugging The Crawl Space: Publishers Offered A Tool For Stopping Content Scrapers
Publishing Insider, Ray Schultz - Wednesday, July 2, 2025
The new Cloudflare offering attracts publishers like Gannett and Conde Nast. ...
- AI Personas Offer New Possibilities, But Risk Falling Short Without Human Rigor: Ipsos
Research Intelligencer, Robert Williams - Thursday, July 3, 2025
Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnect ...
- AI Digs Deep To Surface Content, Makes Websites Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 1, 2025
AI-powered websites will offer direct answers to user queries without requiring t ...
- Lawsuit Fatigue: OpenAI And Publishers Each Win Points
Publishing Insider, Ray Schultz - Sunday, June 29, 2025
A judge's order to not erase documents is upheld against OpenAI. ...
- Judge Sides With Meta In Copyright Battle With Authors
MediaDailyNews, Wendy Davis - Thursday, June 26, 2025
Meta did not infringe copyright by training Llama on books written ...
- Perplexity's AccuWeather Data Deal Isn't About Rain And Shine
Performance Marketing Insider, Laurie Sullivan - Friday, June 27, 2025
Perplexity cofounder Aravind Srinivas announced a new feature that reminds users ...
- AI Bait: Can Content Crawlers Really Be 'Exhausted?'
Publishing Insider, Ray Schultz - Wednesday, June 25, 2025
Cloudflare claims its AI Labyrinth bogs down crawlers with content they're n ...
- Anthropic Gets Partial Win In Battle With Authors
MediaDailyNews, Wendy Davis - Tuesday, June 24, 2025
"The use of the books at issue to train Claude and i ...
- AI Shopping Assistant Links Cashback Rewards Programs
MediaDailyNews, Laurie Sullivan - Wednesday, June 25, 2025
Consumers can interact with product suggestions from Gemini, Copilot, ChatGPT, Claude a ...
- Multichannel Depot: Email, Push, WhatsApp Campaigns From One Location
Email Insider, Ray Schultz - Tuesday, June 24, 2025
Klaviyo is unveiling cross-channel capabilities, with some still in beta. ...
- How Gannett LocaliQ Took AI Voice Agent Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 24, 2025
LocaliQ GM Bill Scanlon believes AI-driven customer engagement is the future ...
- Axel Springer Hopes To Build A New AI-Driven Business
Publishers Daily, Ray Schultz - Monday, June 23, 2025
CEO Mathias Dopfner says company needs a "third pillar" beyond its existi ...
- Art Of Personal Incentives In The AI Age
Performance Marketing Insider, Laurie Sullivan - Monday, June 23, 2025
Google began giving merchants a way to lure first-time shoppers to ma ...
- Perplexity In A Scrape: BBC Threatens To Sue Over Alleged Use Of Content Without Permission
Publishing Insider, Ray Schultz - Sunday, June 22, 2025
But Perplexity counters that the BBC is trying to perpetuate "Google's illeg ...
- Gmail Weds ChatGPT: New Integration Is Now Being Tested
Email Insider, Ray Schultz - Friday, June 20, 2025
ChatGPT will unite Gmail and Google Calendar, according to reports. ...
- The AI Prescription: Marketers Hope It Can Solve Many Problems
Email Insider, Ray Schultz - Thursday, June 19, 2025
Companies face challenges such as delayed approvals and limited resources, GrowthLoop a ...
- Trade School Debuts Mainspring To Scale Creative Production
MAD, Fern Siegel - Wednesday, June 18, 2025
The new tool merges talent and technology to produce effective customization. ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- News Plaintiffs Dig In: They Fight OpenAI's Counter To Court Order On Data Deletion
Publishing Insider, Ray Schultz - Wednesday, June 18, 2025
OpenAI was ordered to preserve output logs, but it has objected. T ...
- Look, No Hands: Streamlining The Email Workflow
Email Insider, Ray Schultz - Wednesday, June 18, 2025
New autonomous marketing capabilities from Movable Ink utilize Agentic Campaigns. ...
- GAI And Agents Are Coming For Amazon Jobs
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
Amazon uses generative AI in nearly every business it supports - fr ...
- When Google Ads Can Talk And Listen In AI Mode
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 18, 2025
The experimental feature, integrated into Search Live, allows users to ask comple ...
- The Line For Business AI: Most Firms Are Not Getting The Full Benefit
Email Insider, Ray Schultz - Tuesday, June 17, 2025
Most firms are using AI in a imited way, but they s ...
- Adobe Gains Visibility Into AI-Driven Traffic
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Reddit Turns 20 Years Of Conversations Into Performance Insights
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 17, 2025
Collective knowledge from more than 22 billion posts and comments across hum ...
- Training Day: How Marketing Teams Are (Really) Learning To Use AI
Marketing Daily, Sarah Mahoney - Friday, June 13, 2025
Despite pilot-itis, timid CMOs, and messy frameworks, more brands are finally turni ...
- Amazon To Show Cannes How AI-Driven Campaigns Get Relevant
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
At Cannes next week, Amazon Web Services will demonstrate to brands, agenci ...
- Meta AI Personal Chats Appearing In Public Search Feed
MediaDailyNews, Laurie Sullivan - Friday, June 13, 2025
Security and financial experts have noted that Meta AI makes private conversatio ...
- GAI Revenue And Performance Modeled By New Street Research
Performance Marketing Insider, Laurie Sullivan - Friday, June 13, 2025
How much will generative AI-based ads, creative, and tools increase revenue f ...