- Country Star Who Called Out Anti-Trans Bigotry To Kick Off 2024 Bud Light Tour
Marketing Daily, Danielle Oster - Monday, November 13, 2023
Zach Bryan will open Bud Light's Super Bowl festivities with a performan ...
- Rock Out 'In The Moment' With Jack Daniel's
MAD, Fern Siegel - Friday, November 10, 2023
Jack Daniel's has a long history with musicians and promotes living li ...
- Ryan Reynolds Promotes Aviation Gin
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 9, 2023
Actor Ryan Reynolds is promoting his gin brand, Aviation American Gin, wi ...
- Seedlip On The Brand's Place In Evolving Non-Alkie Category
CPG Insider, Danielle Oster - Friday, November 10, 2023
"Choose Different" campaign highlights brand as the "consumer choice to moderate wi ...
- Smuttynose Parent Company Acquires Five Boroughs Brewing Co.
Marketing Daily, Danielle Oster - Thursday, November 9, 2023
Each property will gain a stronger presence outside its home region: Brooklyn-bas ...
- ABInBev, 'Moving In The Right Direction,' Focuses On U.S. Marketing
Marketing Daily, Danielle Oster - Wednesday, November 1, 2023
In brand's latest research, "over 40% of ... Bud Light lapsed buye ...
- Mr. Pickles Gin Launches Media Sponsorship, Campaign
MAD, Fern Siegel - Friday, October 27, 2023
The company is running its first ad campaign, which includes in-venue, digit ...
- Espolon Tequila Teams Up With Paisaboys For Dia De Los Muertos Streetwear Collection
Marketing Daily, Danielle Oster - Tuesday, October 24, 2023
The streetwear collection was designed to fuse the identity of both brand ...
- The Rock's Tequila Brand Supports Hospitality Community In Holiday Campaign
Marketing Daily, Danielle Oster - Thursday, October 19, 2023
Teremana is partnering with Another Round Another Rally, a nonprofit financial a ...
- Johnnie Walker Makes An 'Entrance' As A Party Essential
MAD, Fern Siegel - Tuesday, October 17, 2023
The 19th-century brand maintains its global standing in both sales and crit ...
- Molson Coors Bids Drinkers 'Happy Thursday' With New 4.4% Refresher
Marketing Daily, Danielle Oster - Tuesday, October 10, 2023
The non-carbonated, flavored alcoholic beverage will launch in March, and is design ...
- Mash & Mallow Whiskey Targets Younger Demos Who Love Adventure
MAD, Fern Siegel - Monday, October 9, 2023
The new craft whiskey boasts singular flavors. Think s'mores in a bottl ...
- Does AI Makes The Best Party Planner?
Marketing Daily, Danielle Oster - Monday, October 9, 2023
Three Olives drinkers can answer that question by interacting with the company ...
- 'It's Always Sunny In Philadelphia' Stars Debut Whiskey Brand
Marketing Daily, Danielle Oster - Thursday, October 5, 2023
The Irish American Whiskey brand founded by Charlie Day, Glenn Howerton, a ...
- Cointreau, Aubrey Plaza 'Keep It Cosmo'
Marketing Daily, Danielle Oster - Thursday, October 5, 2023
The campaign, featuring actress Aubrey Plaza, highlights a drink in which Cointre ...
- Nail Polish AND Hard Seltzer? Weird, Yet Natural Collab
Marketing Daily, Danielle Oster - Thursday, October 5, 2023
When the seltzer brand is White Claw, a Nails.INC polish set inspir ...
- Full Glass Wine Co. Acquires Wine Insiders
Marketing Daily, Danielle Oster - Monday, October 2, 2023
Full Glass Wine Co., founded earlier this year, is "actively exploring acquiri ...
- Wyoming Whiskey Toasts The Grand Tetons In Bourbon Launch
MAD, Fern Siegel - Friday, September 29, 2023
Limited-edition Wyoming Whiskey debuted the third chapter in its "Wide Open Space ...
- Molson Coors Brews Up New Hard Tea
Marketing Daily, Danielle Oster - Wednesday, September 27, 2023
Peace Hard Tea, an alcoholic adaptation of the Coca-Cola-owned Peace Iced T ...
- Stella Rosa Wines Turns Up The Heat With Spicy Series Release
Marketing Daily, Danielle Oster - Wednesday, September 27, 2023
Wines blend Moscato D'Asti grapes and tropical flavors with Italian chili peppe ...
- Molson Coors Refreshes Blue Moon Brand For 2024
Marketing Daily, Danielle Oster - Tuesday, September 26, 2023
One element in the refresh: Molson Coors' Blue Moon LightSky is kissi ...
- Basil Hayden Extends Whiskey Line, Debuts New Flavor
Out to Launch, Fern Siegel - Tuesday, September 26, 2023
The company just added a new offering: Basil Hayden Malted Rye, relyi ...
- SKYY Vodka Enlists Winnie Harlow To Shake Up The Martini
MAD, Fern Siegel - Monday, September 25, 2023
The vodka brand has partnered with the supermodel-entrepreneur, calls the espresso marti ...
- Tequila Don Julio Crafts Ode To Mexico To Open 'Por Amor' Campaign
Marketing Daily, Danielle Oster - Monday, September 25, 2023
The brand collaborated with creative agency Anomaly, as well as a seri ...
- Renowned Chocolatier Chef Savors Baileys Newest Liqueur
MAD, Fern Siegel - Thursday, September 21, 2023
Baileys, owned by Diageo, was the largest global liqueur brand worldwide ...
- Bacardi Acquires Ilegal Mezcal
Marketing Daily, Danielle Oster - Wednesday, September 20, 2023
Ilegal's super-premium plus category of mezcal spirits is forecast to grow ...
- Coors Light Will Quarterback Molson Coors' Big Game Ad Solo
Marketing Daily, Danielle Oster - Tuesday, September 19, 2023
Last year's spot in the big game, after decades of being sh ...
- Tilray's Montauk Brewing Takes Step Toward National Distribution
Marketing Daily, Danielle Oster - Monday, September 18, 2023
Montauk Brewing has expanded its distribution to Georgia -- where Tilray Bran ...
- Miller Lite Drafts J.J. Watt As Brand's New Football Partner
Marketing Daily, Danielle Oster - Monday, September 18, 2023
The debut ad featuring Watt playfully references his playing number: 99. ...
- Captain Morgan Drops Clues For NFL Fans To 'Follow The Captain' To Big Prizes
Marketing Daily, Danielle Oster - Thursday, September 14, 2023
QR codes are hidden everywhere, from social media to coasters at bar ...