• by Erik Oster , December 31, 2023

Flavortown now comes in a can.

Celebrity chef and TV host Guy Fieri partnered with Stratford, Connecticut’s Two Road Brewing to launch Flavortown Spiker, a line of canned flavored malt beverages debuting with the release of Flavortown Spiked Fruit Punch.

Described as a “next-level boozy refresher,” Flavortown Spiked Fruit Punch’s recipe includes real cranberry and orange juices. The product is being introduced in 6-packs of 12 oz. cans, before also rolling out in large-format 19.2 oz. cans in early 2024.

"No one knows flavor like Guy Fieri,” Two Roads Co-Founder and CEO Brad Hittle said in a statement, and the brand is described as resulting from a vision of “shareable versions” of the star’s “favorite drink recipes.”

“Just like I'd make in my own kitchen, we use real fruit juices and high-quality ingredients to deliver fast fresh flavor every time,” Fieri said, while suggesting pairing the debut Spiked Fruit Punch with spicy dishes like jalapeño poppers, or andouille-stuffed jalapeños wrapped in bacon and glazed with barbecue sauce.

The debut flavor precedes a more comprehensive Flavortown Spiked line that will be introduced in early 2024 with a variety pack of additional spiked punch and hard tea recipes with a "relentless focus on real fruit, better ingredients, and bolder flavors,” according to the company.