- Big Data + Explainer Video
Planning & Buying Insider, Joe Mandese - Tuesday, September 2, 2025
I can't recall if Nielsen ever ran a commercial, but it ju ...
- Nielsen V. HyphaMetrics: Not Guilty Of Patent Infringement
MediaDailyNews, Joe Mandese - Monday, August 4, 2025
"We are thrilled that the jury recognized Nielsen's allegations were baseless a ...
- Nielsen Dominating Upfront Currency, Once Again
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2025
That was the consensus at CIMM East this morning, which also suggest ...
- CIMM To Assess Economic Impact Of New Ad Currencies
MediaDailyNews, Joe Mandese - Tuesday, April 1, 2025
The study is expected to presume the marketplace will consolidate from ...
- ANA Cross-Media Venture Taps Comscore For TV
MediaDailyNews, Joe Mandese - Wednesday, March 26, 2025
ANA-owned Aquila has signed a contract making Comscore the source of t ...
- Most-Read PBIs: Wieser, Seiler, AI, Alt Currencies And Next Generations
Planning & Buying Insider, Joe Mandese - Tuesday, December 31, 2024
Brian Wieser's contribution about new media-planning paradigms in a CIMM-commissioned report w ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'
MediaDailyNews, Joe Mandese - Thursday, December 19, 2024
While not a new certification, the JIC announced VideoAmp's "personification" method ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024
Television News Daily, Wayne Friedman - Thursday, December 19, 2024
VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- Alternative Currencies Late 2024 Forecast: Mix Of Sun And Clouds
TV Watch, Wayne Friedman - Thursday, October 31, 2024
An Advertiser Perceptions survey found 74% of execs believe the marketplace nee ...
- TelevisaUnivision Completes Upfront, Records Single-Digit Growth
Television News Daily, Wayne Friedman - Tuesday, August 6, 2024
Strong ad revenue commitments came for its sports programming, where TelevisaUnivision sa ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will Persist
Planning & Buying Insider, Joe Mandese - Thursday, February 15, 2024
Wieser's insights are from a new report commissioned as part of ...
- Alt Currency Race: Why It's Time For A Pit Stop
Planning & Buying Insider, Matthew Kramer - Thursday, February 1, 2024
"The best way to avoid an accident is to know your surroundings ...
- Supplier Of The Year: OpenAP
Agency of the Year, Joe Mandese - Tuesday, January 23, 2024
While some award-winners tackled the two biggest media challenges facing advertisers ...
- VideoAmp To Lay Off 20% Of Its Workforce As CEO McCray Steps Down
MediaDailyNews, Wayne Friedman - Friday, January 5, 2024
Peter Liguori, formerly CEO of Tribune Media, COO of Discovery Communications a ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- JICs & MOCs: Ten Cornerstones
MediaDailyNews, John Grono, Tony Jarvis - Monday, November 6, 2023
The motivation for this White Paper came from a recent claim, ...
- Hallmark Media Adds VideoAmp As 'Currency'
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Nielsen Delays Sunsetting C3 And C7 Data Another Year
Television News Daily, Wayne Friedman - Friday, October 27, 2023
The continued popularity of C3 and C7 currencies during the past upfro ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'
Television News Daily, Wayne Friedman - Monday, October 16, 2023
Allen Media Group says Weather Channel is the first network to ma ...
- Paramount Streaming Platforms, Media Ink 'Currency' Measurement Deal With iSpot
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Paramount has struck a deal with iSpot.tv to "measure and transact" nation ...
- iSpot Gets MRC Accreditation For National Occurrence Data
Television News Daily, Wayne Friedman - Tuesday, September 26, 2023
The Media Rating Council has given accreditation to iSpot.tv's core national ...
- MRC Responds To JIC Measurement Plan: Stick With MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
In response to the JIC's plan to begin certifying media audience-measurement servic ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
"We've been collaborating with George and his team at the MRC ...
- And Then There Were Three (Conditional) Ad Currencies
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
The U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- JIC Unveils Scoring System For Certifying Measurement Companies, Timeline
Digital News Daily, Karlene Lukovitz - Thursday, June 22, 2023
The timeline calls for launching its Streaming Data Service by the sta ...
- Nielsen, Rival EDO To Offer Integrated Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
Nielsen collaborates with a competitor for the first time, to offer advertise ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple Currencies
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Half of video buyers are using biometric attention metrics. When it com ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Digital News Daily, Karlene Lukovitz - Thursday, April 20, 2023
Nearly a third of advertisers say they'll allocate more than 20% ...