- 80% of Twitter Traffic Comes from Third Parties
Around the Net In Online Marketing, Ross Fadner - Tuesday, June 30, 2009
The Guardian has some interesting stats about Twitter, which were disclosed ...
- Customer Feedback Tool Integrates Google Analytics Data
Online Media Daily, Laurie Sullivan - Monday, June 29, 2009
Frustrated marketers looking for consumer feedback on high bounce rates, abandoned shoppi ...
- Quantcast Hits Target Marketers With Media Program
Online Media Daily, Gavin O'Malley - Monday, June 29, 2009
Up until now solely an audience measurement service, Quantcast on Monday launch ...
- E-Tailers Step Up Analytics To Better Compete
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2009
When it introduced a pair of blue-and-white starred "All American" pants, ...
- Microsoft's Bing Gains In Paid Clicks
Online Media Daily, Laurie Sullivan - Tuesday, June 23, 2009
Microsoft continues to gain share for paid clicks on Bing, but sti ...
- Web Analytics Increasing In Importance
Online Media Daily, Laurie Sullivan - Wednesday, June 17, 2009
FOXSports.com has begun relying on Unica NetInsight OnDemand to analyze site visit ...
- Bing Search Numbers Rise, But Not At Google's Expense
Online Media Daily, Laurie Sullivan - Wednesday, June 17, 2009
Microsoft continues to grow shares of Internet searches for a second straig ...
- In-Game Ads In The Ad Game
Online Media Daily, Laurie Sullivan - Tuesday, June 16, 2009
Would you like an ad with that online video game? While ...
- Study: CMOs Want More Cross-Channel Data
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
A clear majority of senior marketers -- 67% -- are now runni ...
- Bing Shoots Up to No. 2 Before Crashing Back Down
Around the Net In Online Marketing, Ross Fadner - Monday, June 8, 2009
A few days ago, TechCrunch and other blogs reported that new da ...
- Microsoft Bing Sends Web Analytics Scrambling
Online Media Daily, Laurie Sullivan - Thursday, June 4, 2009
Preliminary tests show a clear distinction in the keywords and the conte ...
- PubMatic Evaluates Ad Servers And Networks
Online Media Daily, Gavin O'Malley - Wednesday, June 3, 2009
PubMatic, which helps publishers optimize inventory sold through ad networks, on Wednesd ...
- Local Search Strengthens Move To Maps, Reviews
Online Media Daily, Laurie Sullivan - Tuesday, June 2, 2009
Local search has moved to the forefront in reviews and social application ...
- ComScore Moves Beyond The Panel, Seeks to Measure the Internet 'Universe'
Online Media Daily, Gavin O'Malley - Monday, June 1, 2009
ComScore on Monday introduced Media Metrix 360 -- a new "panel-centric hybri ...
- Clickable Enters Bid Management
Online Media Daily, Laurie Sullivan - Tuesday, June 2, 2009
Clickable has entered bid management automation with the latest Clickable Pro releas ...
- BuzzLogic Unveils 'Conversational' Dashboard For Advertisers
Online Media Daily, Mark Walsh - Tuesday, June 2, 2009
BuzzLogic has launched a reporting and analytics dashboard that allows advertisers a ...
- Molecular Focuses on Data
Online Media Daily, Gavin O'Malley - Monday, June 1, 2009
Isobar interactive agency Molecular has appointed Kevin Sardinha to lead its da ...
- RAM: Monkey See
OMMA Magazine, kyle , Daisy Whitney - Monday, June 1, 2009
The biggest knock of television ratings has been that they are antiquate ...
- Direct Marketing on Steroids
OMMA Magazine, joe.h , Leland Harden, Bob Heyman - Monday, June 1, 2009
For most marketers, there is only one metric that counts: conversions. Th ...