• TechCrunch, Monday, June 8, 2009 12:15 PM

A few days ago, TechCrunch and other blogs reported that new data from StatCounter showed that Bing, Microsoft's new search engine, had bypassed Yahoo as the No. 2 search engine in the U.S. According to the data, on June 4, Bing had over 15% of the U.S. search share, compared to Yahoo's 10%. On the following day, June 5, Yahoo had almost 11% while Bing had fallen below 10%. On June 6, Bing fell to 6.68% while Yahoo rose to 11.33%. Google, meanwhile, had seen its search share dip to 72% on the day that Bing shot up to No. 2; it is now back up to 80%.

MG Siegler notes that worldwide search data was basically the same over the last four days. "Of course, it's important to note that StatCounter is not the be-all end-all measurement tool for such numbers," he says. StatCounter tracks the browsing behavior of over 2 million users across 3 million sites. "But the overall trend is undeniable," Siegler says. "Bing shot to fame quickly, and once the initial hype wore off, it's now falling back down. Microsoft needs to keep pushing those TV and web ads to keep its name in people's minds. Otherwise, Bing runs the risk of having already peaked."

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