- Track And Engage Works for EMail
Research Brief, Jack Loechner - Monday, March 30, 2009
ERoi releases their latest survey, finding, in their words, that "... near ...
- Correction: MarketShare Partners Has More Than 24 PhDs
MediaDailyNews, - Friday, March 13, 2009
A MediaDailyNews article on March 12 should have noted that analytics fi ...
- Media Metrics:The Sizzle and the Sell
Media Magazine, - Monday, February 2, 2009
Ads can basically pop up anywhere these days - from the newspap ...
- Targeting:Bottom Line on Bottoming Out
Media Magazine, Bruce Goerlich - Monday, February 2, 2009
Make no mistake: It's clear that a recession, perhaps even a depressio ...
- TargetCast Taps Millward Brown's Sedlarcik As Head Of Insights, Analytics
MediaDailyNews, - Tuesday, February 10, 2009
Fast-growing independent media services shop TargetCast tcm Monday named Peter Sedlarcik seni ...
- Report: WPP To Acquire Omniture Stake
Online Media Daily, - Thursday, January 29, 2009
WPP Group today is expected to announce a strategic investment in public ...
- Media Metrics: Go Forth and Multiply
Media Magazine, Doug Brooks - Friday, January 2, 2009
There's no longer a question of going with old vs. new medi ...
- ComScore: Online Video Audience Grows 34%
Online Media Daily, - Tuesday, January 6, 2009
Online video viewing has increased nearly one-third over the past year, accordi ...
- Out of Wrack
Media Magazine, Timonthy Sprinkle - Tuesday, July 14, 2009
Fox Networks Group head Tony Vinciquerra is not happy, and he doesn ...
- Behind the Numbers: The Energizer Bunny Sector
OMMA Magazine, Lynn Russo Whylly - Monday, February 2, 2009
At a time when many traditional media are posting double-digit reductions, it ...
- Focus: Double Bull's-Eye
OMMA Magazine, John Nardone - Wednesday, October 14, 2009
So far, targeting online has been a big tease. The promise ...
- RAM: Monkey See
OMMA Magazine, kyle , Daisy Whitney - Monday, June 1, 2009
The biggest knock of television ratings has been that they are antiquate ...
- Direct Marketing on Steroids
OMMA Magazine, joe.h , Leland Harden, Bob Heyman - Monday, June 1, 2009
For most marketers, there is only one metric that counts: conversions. Th ...
- RAM: Need to Know
OMMA Magazine, Tanya Gazdik - Wednesday, October 14, 2009
Larry Allen is all too familiar with the current pain that publishe ...
- Behind the Numbers:The Digital Video Drift
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 1, 2009
Remember that great one-word piece of advice from The Graduate? Plastics. Wel ...
- 2010 Survival Guide: Performance Marketers
OMMA Magazine, OMMA Magazine Writers - Tuesday, December 1, 2009
There can be such a thing as too much sense of direc ...