- PubMatic Evaluates Ad Servers And Networks
Online Media Daily, Gavin O'Malley - Wednesday, June 3, 2009
PubMatic, which helps publishers optimize inventory sold through ad networks, on Wednesd ...
- Local Search Strengthens Move To Maps, Reviews
Online Media Daily, Laurie Sullivan - Tuesday, June 2, 2009
Local search has moved to the forefront in reviews and social application ...
- ComScore Moves Beyond The Panel, Seeks to Measure the Internet 'Universe'
Online Media Daily, Gavin O'Malley - Monday, June 1, 2009
ComScore on Monday introduced Media Metrix 360 -- a new "panel-centric hybri ...
- Clickable Enters Bid Management
Online Media Daily, Laurie Sullivan - Tuesday, June 2, 2009
Clickable has entered bid management automation with the latest Clickable Pro releas ...
- BuzzLogic Unveils 'Conversational' Dashboard For Advertisers
Online Media Daily, Mark Walsh - Tuesday, June 2, 2009
BuzzLogic has launched a reporting and analytics dashboard that allows advertisers a ...
- Molecular Focuses on Data
Online Media Daily, Gavin O'Malley - Monday, June 1, 2009
Isobar interactive agency Molecular has appointed Kevin Sardinha to lead its da ...
- Web Analytics Marketing Estimates Rise
Online Media Daily, Laurie Sullivan - Friday, May 29, 2009
Struggling to analyze data and prove campaign performance from Web sites, Faceboo ...
- Silverpop Introduces Drag and Drop
Online Media Daily, Gavin O'Malley - Friday, May 29, 2009
Email marketing technology firm Silverpop today is expected to announce the laun ...
- TubeMogul Unveils Upgraded Video Tracking Platform
Online Media Daily, - Thursday, May 28, 2009
Web video analytics service TubeMogul Wednesday announced the latest version of i ...
- Smartphones Deliver More Than One-Third Of Mobile Ad Impressions
Online Media Daily, Mark Walsh - Wednesday, May 27, 2009
Smartphones made up only 12% of device sales worldwide in 2008 b ...
- Omniture Connects With Facebook
Online Media Daily, Laurie Sullivan - Thursday, May 28, 2009
Marketers struggling to measure investments in Facebook campaigns might have a bett ...
- Single Column Lists Take More Pages, But Achieve Better Results
Research Brief, Jack Loechner - Tuesday, May 26, 2009
A new study by the Catalyst Group, using Eye Tracking and Usabili ...
- SEO Platform Looks Toward PPC For Business Model
Online Media Daily, Laurie Sullivan - Tuesday, May 19, 2009
Enquisite wants to advance search engine optimization (SEO) in a similar fashi ...
- Demand Media To Develop Paid Search Platform
Online Media Daily, Laurie Sullivan - Tuesday, May 19, 2009
Demand Media is developing a pay-per-click (PPC) advertising platform that in t ...
- Study: More Than Half Of Mobile Users Getting Content
Online Media Daily, Mark Walsh - Monday, May 18, 2009
More than half of mobile subscribers are accessing content on their phon ...
- Partnership Integrates Offline and Online Metrics
Online Media Daily, Laurie Sullivan - Friday, May 15, 2009
Omniture and WPP's Kantar Group plan to unveil a partnership Friday th ...
- Google Identifies New Search Pattern On Mobile Phones
Online Media Daily, Laurie Sullivan - Monday, May 11, 2009
Google has released findings from a study that points to new mobi ...
- How Different Companies Are Measuring Engagement
Around the Net In Online Marketing, Ross Fadner - Monday, May 11, 2009
The consensus among online marketers and publishers is that clicks and CP ...
- Budget Crunch: Innovation's the Only Way Out
Online Media Daily, Gavin O'Malley - Monday, May 11, 2009
Faced with layoffs, budget cuts, and a focus on near-term results, markete ...
- Zmags Benefits As Marketers Shift Print To Digital
Online Media Daily, - Friday, May 8, 2009
Marketers that are transitioning from print to digital content are driving grow ...
- comScore's Fulgoni: Rumor Of Display's Death Greatly Exaggerated
Online Media Daily, Joe Mandese - Friday, May 8, 2009
CAPTIVA, FL - During the opening keynote at the Search Insider Summ ...
- Facebook Expands 'Insights' Metrics For Brand Pages
Online Media Daily, - Wednesday, May 6, 2009
Facebook has upgraded its analytics dashboard for Facebook Pages, giving marketers a ...
- VideoEgg Ties Ad Placement To Attention Metrics
Online Media Daily, Mark Walsh - Thursday, May 7, 2009
In its latest effort to enhance display ad performance, ad network VideoE ...
- ClearSaleing Finds Profit, Loss In Purchase Path
Online Media Daily, Laurie Sullivan - Thursday, May 7, 2009
ClearSaleing has been working on an advertising attribution platform that measures performan ...
- The Influencer Algorithm
Online Media Daily, David Goetzl - Wednesday, May 6, 2009
Marketers place a lifetime value on customers with addresses on their ema ...
- Lotame's Crowd Surfing 'Stadium'
Online Media Daily, Laurie Sullivan - Wednesday, May 6, 2009
Lotame has released a feature in Crowd Control, dubbed Stadium, that ...
- Econapocalypse Contributes To Ad Net Uptick
Online Media Daily, Laurie Sullivan - Monday, May 4, 2009
As if the trend toward ad networks were not strong enough t ...
- Study: Display Campaigns Boost Pharma Site Traffic
Online Media Daily, - Saturday, May 2, 2009
Online display advertising campaigns drove significant traffic increases to pharmaceutical advertisers' W ...
- Compete PRO Adds Social-Site Tagging, Dynamic Graphs
Online Media Daily, - Wednesday, April 15, 2009
Web analytics company Compete today unveiled Compete PRO, offering marketers and advertise ...
- Webtrends, Radian6 Help Monitor Social Media Buzz
Online Media Daily, Laurie Sullivan - Wednesday, April 8, 2009
Webtrends and Radian6 have delivered a platform that lets marketers analyze t ...