Zmags Benefits As Marketers Shift Print To Digital

  • May 8, 2009
Marketers that are transitioning from print to digital content are driving growth for Zmags, which helps marketers reach customers through online interactive media. The company's Interactive Collateral Management (ICM) solution digitizes and delivers consumers interactive documents and measures reading behavior.

Zmags lets marketers share online collateral including brochures, catalogs, magazines, direct mail and other business documents to reduce production costs and paper waste. It provides a metric and measurement for marketing results and return on investment.

Meanwhile, Zmags gained more than 400 new customers in the first quarter of 2009. Among them are Active Interest Media, Campbell-Ewald, Harvard Business School Publishing, John Deere, Penton Media Group, Starwood Hotels & Resorts Worldwide, and Starmark. -- Laurie Sullivan

2 comments about "Zmags Benefits As Marketers Shift Print To Digital".
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  1. Scott Gerschwer from Topstone Marketing, May 8, 2009 at 3:41 p.m.


    I'll be hosting a webinar on this topic -- a fascinating and very useful new technology. Sign up using the information below...Webinar is May 18 at 9 and 2 (est)

    9AM = http://pages.zmags.com/HowMarketersCanMarket9am-ext.html
    2PM = http://pages.zmags.com/HowMarketersCanMarket2pm-ext.html

  2. Samuel Brecket, May 8, 2009 at 8:15 p.m.

    As marketers shift to digital they are suckered in by zmags which is total BS and bad, bad, bad news for the web. Zmags is a flashturbation usability nightmare and offers absolutely no advantage to the digital publisher that would be better served by a much more straightforward publishing approach like wordpress or movabletype. If you 'go digital' you've got to be prepared to let go of print perfection and total editorial microscopic control over every detail, just embrace the web how it was meant to be, don't force this 'zmags' flash fail down your reader's throats - they will not appreciate being able to 'pan, zoom' etc when it also means they a) can't print b)can't save a bookmark, c) can't run the damn thing unless they have all the right versions of flash installed d)can be bothered to learn their way around a totally new and unpredictable user interface. Publishers - please - give your digital readers what they want - a simple interface with readable text and a few photos - that's all they need, and trust me this will also be MUCH cheaper! :) Happy trails.

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