- Adobe Buys Omniture For $1.8 Billion, Enters Online Ad Market
Online Media Daily, Laurie Sullivan - Tuesday, September 15, 2009
Adobe Systems reported Tuesday that it has entered into an agreement ...
- VideoEgg Extends AdFrames Across Web
Online Media Daily, Mark Walsh - Tuesday, September 15, 2009
Ad network VideoEgg has introduced a new program that enables brand advertise ...
- Job-Seekers Crowd LinkedIn
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 15, 2009
Forget about Monster. A full 28.5% of LinkedIn's users are looking f ...
- Media Metrics: Let's Get This Party Started
Media Magazine, - Tuesday, July 14, 2009
Blogs, message boards, facebook, myspace, linkedin, youtube, twitter ... Look at a ...
- Run At Internet Speed Or Don't Bother Running At All
Online Media Daily, Brian Kelly - Tuesday, September 1, 2009
How three companies missed fleeting online opportunities and what they could ha ...
- UM Checking Twice, Using Double Verify To Track Campaigns
Online Media Daily, Gavin O'Malley - Wednesday, August 26, 2009
Interpublic's Universal McCann has tapped digital media-verification company DoubleVerify to better v ...
- ClearSaleing Turns Sesame Street Guessing Game Into Science
Online Media Daily, Laurie Sullivan - Tuesday, August 11, 2009
What ads impact the consumer's purchase more than the others? While ...
- Building A Better Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Webtrends is working on integrating its analytics services with several behavioral targeti ...
- Targeting the 'Propensity To Buy'
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Advertising and marketing's dependence on technology has prompted Innovation Interactive to spe ...
- BlueKai to Certify Data Bought Through Exchange
Around the Net In Online Marketing, Ross Fadner - Tuesday, August 4, 2009
...
- Google's Data-Driven DNA
Online Media Daily, Laurie Sullivan - Sunday, August 2, 2009
Dig into the numbers and go beyond expectations to find the tru ...
- Forbes Looks Cross-Platform With Bottom-Line Analytics
Online Media Daily, Gavin O'Malley - Thursday, July 30, 2009
At a time of great industrywide uncertainty, publishers are taking it up ...
- Study: Online and Offline Behavior Meshing
Online Media Daily, Gavin O'Malley - Tuesday, July 28, 2009
While the amount of time North American consumers spend online has plateaue ...
- Study: Who's On Which Social Nets
Online Media Daily, Laurie Sullivan - Monday, July 27, 2009
Marketers that are frustrated with targeting specific age groups or demographics ...
- Disney Tracking Effectiveness Of Online Ads Not Clicked On
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 27, 2009
Disney Media Networks -- which includes ABC, ESPN, ABC Family and Disn ...
- Buddy Media Launches Twitter-Tracking Service
Online Media Daily, - Wednesday, July 22, 2009
With more and more brands entering the Twitterverse, Buddy Media has launch ...
- Quattro Wireless, Mobext Team On Mobile Analytics
Online Media Daily, Mark Walsh - Monday, July 13, 2009
If brands want to better align online and mobile marketing efforts, compari ...
- Small Effort, Big Gains: Winning With Analytics
Marketing Daily, Avinash Kaushik - Wednesday, July 8, 2009
I call it caring about people who care enough about you ...
- Tool Aims For Easy Data Integration And Targeting For Email Campaigns
Online Media Daily, Laurie Sullivan - Monday, July 6, 2009
Having quick and easy access to data has always been a barri ...
- 80% of Twitter Traffic Comes from Third Parties
Around the Net In Online Marketing, Ross Fadner - Tuesday, June 30, 2009
The Guardian has some interesting stats about Twitter, which were disclosed ...
- Customer Feedback Tool Integrates Google Analytics Data
Online Media Daily, Laurie Sullivan - Monday, June 29, 2009
Frustrated marketers looking for consumer feedback on high bounce rates, abandoned shoppi ...
- Quantcast Hits Target Marketers With Media Program
Online Media Daily, Gavin O'Malley - Monday, June 29, 2009
Up until now solely an audience measurement service, Quantcast on Monday launch ...
- E-Tailers Step Up Analytics To Better Compete
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2009
When it introduced a pair of blue-and-white starred "All American" pants, ...
- Microsoft's Bing Gains In Paid Clicks
Online Media Daily, Laurie Sullivan - Tuesday, June 23, 2009
Microsoft continues to gain share for paid clicks on Bing, but sti ...
- Web Analytics Increasing In Importance
Online Media Daily, Laurie Sullivan - Wednesday, June 17, 2009
FOXSports.com has begun relying on Unica NetInsight OnDemand to analyze site visit ...
- Bing Search Numbers Rise, But Not At Google's Expense
Online Media Daily, Laurie Sullivan - Wednesday, June 17, 2009
Microsoft continues to grow shares of Internet searches for a second straig ...
- In-Game Ads In The Ad Game
Online Media Daily, Laurie Sullivan - Tuesday, June 16, 2009
Would you like an ad with that online video game? While ...
- Study: CMOs Want More Cross-Channel Data
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
A clear majority of senior marketers -- 67% -- are now runni ...
- Bing Shoots Up to No. 2 Before Crashing Back Down
Around the Net In Online Marketing, Ross Fadner - Monday, June 8, 2009
A few days ago, TechCrunch and other blogs reported that new da ...
- Microsoft Bing Sends Web Analytics Scrambling
Online Media Daily, Laurie Sullivan - Thursday, June 4, 2009
Preliminary tests show a clear distinction in the keywords and the conte ...