- YouTube Steps Up Analytics, Drills Into Viewer Stats
Online Media Daily, Gavin O'Malley - Wednesday, November 30, 2011
YouTube still dominates streaming media. As such, tracking a campaign's performance ...
- Adobe To Acquire Efficient Frontier
Raw, Laurie Sullivan - Wednesday, November 30, 2011
Adobe Systems plans to acquire privately held Efficient Frontier as it continu ...
- Get Your Marketing Analytics Game On
Marketing Daily, Laura Patterson - Tuesday, November 15, 2011
What is meant by analytics, what do we need to be successf ...
- MediaVest Achieves Poetry In Motion: Develops Method For Paid, Owned, Earned Media (Your Know, POEM)
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
Publicis' MediaVest unit has unveiled what it claims is a new, proprieta ...
- MXM Taps Lyle As GM, Directive
MediaDailyNews, Fern Siegel - Wednesday, November 9, 2011
Meredith Xcelerated Marketing named Patricia Lyle general manager for Directive, MXM's analyti ...
- SymphonyIRI & Legolas Media Leverage In-Store Data
Online Media Daily, Fern Siegel - Tuesday, November 1, 2011
Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace develop ...