• by Laurie Sullivan  @lauriesullivan, November 30, 2011

Adobe Systems plans to acquire privately held Efficient Frontier as it continues to move into online and search marketing services. The purchase bolsters Adobe’s focus on digital marketing and expands the company’s solutionsl to how digital marketing and advertising is created, managed, executed measured and optimized.

Efflicient Frontier adds multichannel ad campaign forecasting, execution and optimization capabilities to Adobe’s Digital Marketing Suite. The announcement made Wednesday. Terms of the deal have not been disclosed.