• November 9, 2011

Meredith Xcelerated Marketing named Patricia Lyle general manager for Directive, MXM’s analytics and campaign management specialists. Previously, Lyle served as managing partner at Tribal DDB. In her new role, she will be responsible for leading the analytics and campaign management team with a focus on client delivery. Lyle will report to Directive CEO Jack Wolf, and David Brown, MXM’s executive vice president/GM. Prior to Tribal DDB, Lyle was senior vice president, global analytics at Targetbase. Directive was formed in 2004.