- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
The Wall Street Journal asks: Does the addition of Yahoo really he ...
- Verizon, Yahoo Could Reshape The Advertising Industry
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Tuesday, July 26, 2016
The blockbuster sale of Yahoo's core assets to Verizon Communications, announced ...
- Verizon Looking To Rev Up AOL's Mobile, Programmatic Ads Through Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 25, 2016
Verizon bought Yahoo's core assets for billions, but analysts and industry inside ...
- Verizon To Acquire Yahoo Core Assets For $4.8 Billion
MediaDailyNews, Laurie Sullivan - Sunday, July 24, 2016
Verizon Communications will announce Monday its intent to acquire Yahoo's core asse ...
- Yahoo To Change Its Name At Closing Of Verizon Sale
SearchBlog, Laurie Sullivan - Monday, July 25, 2016
When Verizon and Yahoo finally announced Monday morning they had made ...
- AOL Quietly Invests $500 Million In Programmatic TV Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 22, 2016
AOL has gone all in on programmatic advertising and is trying ...
- Is Branded Virtual Reality Content The Next Frontier In Marketing?
Around the Net in Real-Time, Tobi Elkin - Friday, June 24, 2016
At the Cannes Lions advertising festival, media companies like Gannett and A ...
- Fears Of Facebook And Google Ad Dominance Hang Over Cannes, Says AOL Chief Tim Armstrong
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
The growing dominance of Google and Facebook in the online ad mark ...
- AOL Promotes Tim Mahlman To President, AOL Platforms
Real-Time Daily, Tobi Elkin - Thursday, June 16, 2016
AOL on Wednesday promoted Tim Mahlman to president, AOL Platforms, where ...
- AOL Partners With Rogers Media To Form Programmatic TV Marketplace In Canada
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
AOL on Wednesday announced a partnership with Rogers Media to create ...
- Fool Me Once: Facebook's Alluring Proposition
Programmatic Insider, John Motavalli - Wednesday, May 18, 2016
A year after Facebook began its Instant Articles program, publishers are falli ...
- Univision Signs AOL For Programmatic Linear TV
Television News Daily, Wayne Friedman - Monday, May 16, 2016
Univision has a deal with the One by AOL initiative, a self-ser ...
- AOL ONE CTO On The Advantages Of Private Marketplace Deals
RTBlog, Tobi Elkin - Thursday, May 12, 2016
Seth Demsey, chief technology officer for AOL Platforms, took the opportunity ...
- AOL Build Makes A Moving Announcment At NewFronts
Around the Net in Video, P.J. Bednarski - Wednesday, May 4, 2016
AOL Build is moving to a new 13,412-square-foot studio space in downto ...
- Video, Mobile, Data Take Center Stage At AOL NewFront
Real-Time Daily, Tobi Elkin - Wednesday, May 4, 2016
Taking over New York's South Street Seaport on Tuesday evening, AOL thr ...
- AOL Execs Go All In On Mobile, Look To Data For The Right Signals
RTBlog, Tobi Elkin - Wednesday, May 4, 2016
AOL's NewFront was less of a dog-and-pony show and more of ...
- Marissa vs. Tim: Does Verizon's Interest in Yahoo All Come Down to an Old Google Standoff?
Around the Net in Real-Time, Tobi Elkin - Thursday, April 28, 2016
Now, as Yahoo sits on the block and with Verizon/AOL likely ...
- AOL Acquires RYOT For VR, Will Work With 'HuffPo'
The Daily Blog, Erik Sass - Wednesday, April 20, 2016
AOL announced the acquisition of RYOT Corp., which specializes in immersive medi ...
- AOL's Kanvas Is Going To Live Concerts, Too
VidBlog, P.J. Bednarski - Wednesday, April 13, 2016
Today AOL officially inaugurated #Kanvas Live, a mobile-oriented tool that aims ...
- Verizon + Yahoo? It's Not So Far-Fetched
RTBlog, Tobi Elkin - Monday, April 11, 2016
Last Thursday, Verizon signaled that it wants to acquire the beleaguered Yaho ...
- Verizon Reportedly Will Bid For Yahoo's Assets, Merge With AOL's
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2016
Verizon Communications will move forward with its bid for Yahoo's core business ...
- AOL Expands Kanvas Live To Android
Mobile Marketing Daily, Ben Frederick - Thursday, March 31, 2016
Kanvas, a mobile platform recently acquired by AOL, announced the launch ...
- AOL's Robert Leon Talks About New Ad Formats, Viewability
Real-Time Daily, Felicia Greiff - Friday, April 1, 2016
This week, AOL introduced two new ad formats for publishers: Out-Stream a ...
- AOL Launches 2 New Video Ad Units For Publishers
Publishers Daily, Sara Guaglione - Wednesday, March 30, 2016
AOL launched two new video ad units for publishers on Tuesday, ...
- AOL Chief Tim Armstrong's Gambit To Build A Digital-Ad Empire At Verizon
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
The Wall Street Journal reports that AOL CEO Tim Armstrong is angli ...
- AOL & Programmatic TV
Audience Buying Insider, Tobi Elkin - Friday, January 29, 2016
Programmatic TV will definitely play a part in AOL's future, according ...
- AOL Advertising's Marta Martinez: 'We're Looking To Market To People, Not To Devices'
RTBlog, Tobi Elkin - Thursday, January 28, 2016
Marta Martinez leads AOL's advertising sales organization, where her mission is ...
- AOL Has A New Platform, Acquires French RTB Shop AlephD
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 26, 2016
AdExchanger reports AOL has rolled out a bunch of new sell-side too ...
- AOL Unifies Publishing Products Into 'One' Platform
Publishers Daily, Sara Guaglione - Monday, January 25, 2016
One by AOL:Publishers offers a way for publishers to monetize their wo ...