- Verizon's 'No Cord Required' Mobile Video Service Launching Soon?
MoBlog, Steve Smith - Sunday, July 26, 2015
According to reports, an upcoming Verizon app-based OTT video service will levera ...
- AOL Unveils Skippable, Other Video Ad Formats: Dubs Them 'Premium'
MediaDailyNews, Gavin O'Malley - Thursday, July 23, 2015
Appealing to brands' better streaming senses, AOL is rolling out five n ...
- AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2015
Marketers don't always understand how much weather patterns, compared with the advertisement ...
- Verizon's AOL Reportedly In Talks To Acquire Millennial Media
Real-Time Daily, Tyler Loechner - Thursday, July 9, 2015
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millenni ...
- Microsoft And AOL Deal Offers Better Options For Brands And Agencies
MAD London, Ian Woolley - Wednesday, July 8, 2015
Brands and agencies should celebrate that they now have an exciting opportuni ...
- AOL Deal The Last Roll Of The Dice For Microsoft Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, July 2, 2015
Microsoft's exit from the world of online ad sales is tempered ...
- comScore May Search Query Desktop Stats Reveal Virtually No Change
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 30, 2015
Google still owned 64% of desktop U.S. search market share in M ...
- AOL Gets A Programmatic Power Play In Microsoft Deal
RTBlog, Tyler Loechner - Tuesday, June 30, 2015
The world of biddable media underwent a shift yesterday as AOL a ...
- AOL To Take Over Most Of Microsoft's Ad Sales, Replace Google With Bing In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2015
AOL and Microsoft have signed a deal that gives AOL responsibility f ...
- MCN's Programmatic TV Marketplace With AOL Launches
Real-Time Daily, Tyler Loechner - Monday, June 15, 2015
Last fall, Multi Channel Network (MCN), one of Australia's largest media advertisi ...
- AOL Grabs Predictive Analytics Startup Velos
Around the Net In Media, Gavin O'Malley - Wednesday, June 10, 2015
AOL jut picked up predictive analytics start-up Velos, VentureBeat reports. Financial ter ...
- What Verizon-AOL Merger Tells Us About First-Party Data
MediaDailyNews, Joe Stanhope - Tuesday, June 9, 2015
The deal wasn't really about any particular technology or capability, it w ...
- What Will Verizon Do With Huffington Post?
Around the Net in Video, P.J. Bednarski - Wednesday, June 3, 2015
The very last paragraph of this story suggests that maybe Verizon wi ...
- The Ace Up Its Sleeve: AOL Used Programmatic Tech As Key Bargaining Chip With Verizon
Real-Time Daily, Tyler Loechner - Tuesday, May 26, 2015
There are many facets to, and implications of, Verizon's recent $4.4 billi ...
- What Verizon-AOL Deal Could Mean For Email Marketers
Email Insider, Chad White - Tuesday, May 19, 2015
While all of the buzz around Verizon's $4.4 billion purchase of A ...
- Verizon-AOL Deal Fueled By Data
Around the Net in Real-Time, Tyler Loechner - Thursday, May 14, 2015
"Industry observers say Verizon intends to acquire AOL for its ad-tech capabilities ...
- Israeli Start-Ups Were Key To AOL's Appeal To Verizon
Around the Net in Video, P.J. Bednarski - Friday, May 15, 2015
Two of the advertising related companies AOL acquired in the last coup ...
- AOL: A Legacy Of Most-Hated
Online Media Daily, George Simpson - Thursday, May 14, 2015
By now, as I have, you've read tens of thousands of wor ...
- Verizon's AOL Deal Has Privacy Advocates Worried
Around the Net In Media, Gavin O'Malley - Wednesday, May 13, 2015
Among other implications, Verizon’s planned merger with AOL is raising consumer priva ...
- Verizon Exec Says AOL's Ad Platform Is Important Addition
Around the Net in Video, P.J. Bednarski - Wednesday, May 13, 2015
Speaking to investors at the Jefferies TMT 2015 conference, John Stratton, Verizon ...
- Industry Reacts To Verizon's $4.4 Billion AOL Purchase
Real-Time Daily, Tyler Loechner, Gavin O'Malley - Tuesday, May 12, 2015
While Verizon and AOL are both consumer-facing companies, analysts and industry watche ...
- Public Ad Tech Firms Ride Waves Of AOL-Verizon Deal
RTBlog, Tyler Loechner - Tuesday, May 12, 2015
The $4.4 billion mega AOL-Verizon deal is having a ripple effect ...
- Verizon, AOL Acquisition Seen As Boon For Mobile, Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2015
Search, digital advertising, video content and mobile are the seeds sowing t ...
- AOL Could Spin Off Huffington Post For $1B
Around the Net In Media, Gavin O'Malley - Tuesday, May 12, 2015
On the heels of AOL’s agreement to merge with Verizon, the W ...
- Verizon to Acquire AOL For $4.4 Billion
Around the Net in Video, P.J. Bednarski - Tuesday, May 12, 2015
Telecom giant
Verizon announced Tuesday it will be buying
AOL for $50 per shar ...
- AOL + Verizon = Scale Of Google, Facebook
MediaDailyNews, Joe Mandese - Tuesday, May 12, 2015
AOL, which was once tied in an ill-fated marriage to a telecommunicatio ...
- Verizon's Takeover Of AOL Raises 'Urgent Privacy Concerns,' Advocacy Group Says
PolicyBlog, Wendy Davis - Tuesday, May 12, 2015
Verizon's proposed $4.4 billion acquisition of AOL gives the Federal Communications Commissi ...
- What Verizon's Cooking May Need A Pinch of AOL
VidBlog, P.J. Bednarski - Tuesday, May 12, 2015
This is Verizon acquiring a programming and advertising partner that it wi ...
- AOL Revs Up, Programmatic Fuels Growth
MediaDailyNews, Gavin O'Malley - Friday, May 8, 2015
Thanks to healthy ad sales, AOL on Friday reported a 7% ri ...
- AOL Chief Armstrong On AOL-Yahoo Merger Rumors: 'Dead Notion'
Around the Net in Real-Time, Tyler Loechner - Tuesday, April 28, 2015
Tim Armstrong, CEO and chairman of AOL, this week called any potenti ...