- Burberry Global Media Review Goes To Asia
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 26, 2013
Mediacom is said to be one of the agencies participating in Burberry ...
- Q&A: How Under Armour, NFL Work Together
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
The NFL Scouting Combine presented by Under Armour gave the company ...
- Nike Acts Quickly On Pistorius
Marketing Daily, Karl Greenberg - Thursday, February 21, 2013
David Steinberg, founder and CEO of Manhattan-based marketing firm XL Marketing, sa ...
- Postal Service Launching Apparel Line
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Well, if you can't make money any more delivering mail, you mig ...
- Zulily Breaks First TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, February 19, 2013
"There was no specific trigger for us to move into TV no ...
- How Culture Makes Zappos Tick
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 19, 2013
Zappos makes well over a billion dollars in sales, and is ...
- Adidas' Stamminger Talks Innovation
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Adidas has unveiled Energy Boost, which just might turn the running a ...
- The North Face, Vans Drive Record Quarter For VF
Marketing Daily, Sarah Mahoney - Friday, February 15, 2013
VF Corp., parent company of such brand as Timberland, the North Fac ...
- Reebok: Huge New Campaign Touts Healthy Lifestyle
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
"We're not featuring the aspirational actions of today's superstar millionaires in th ...
- Golf Shoe, Apparel Brand FootJoy Launches Campaign
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Golf shoe and apparel company FootJoy recently launched a broadcast and pri ...
- Target's Prabal Gurung Collection Scores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 13, 2013
Target's limited-edition designer partnership with designer Prabal Gurung seems to have t ...
- Under Armour Holidays, And Largest Global Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Under Armour is creating its own series of holidays this year ...
- Coca-Cola In UK Apparel Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 11, 2013
Artist Nigo and his Human Made project have teamed up with Bea ...
- Apple Watchers See An iWatch Ticking
Marketing Daily - Top of the News, Thom Forbes - Monday, February 11, 2013
"They're here again," write the jaded technology writers. No, they're not talki ...
- Ford Drives To The Fore In Brand Loyalty
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
The big mover was Ford, which had been in the middle ...
- Marketing Zen To Handle Haggar's Social Media AOR
Online Media Daily, Fern Siegel - Thursday, February 7, 2013
Haggar Clothing Co. selected The Marketing Zen Group, a Dallas-based firm, ...
- Banana Republic, Match.com Spread V-Day Love
Marketing Daily, Sarah Mahoney - Wednesday, February 6, 2013
The meet-and greet mixers are scheduled to happen after hours in su ...
- NBA, Sean Jean And Macy's Sign Multi-Year Deal
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The NBA has teamed up with Sean John and Macy's for ...
- Harley-Davidson Rides With Kid Rock For National Tour
Marketing Daily, Karl Greenberg - Monday, February 4, 2013
Harley is title sponsor of Kid Rock's "Rebel Soul" tour, which kick ...
- Abercrombie Taking Over Old Beatles HQ
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
Abercrombie & Fitch wants to the Beatles' Apple Records headquarters on London ...
- Harley-Davidson Partners With Kid Rock
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- DDB Hires Tussing To Oversee Reebok
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
DDB Worldwide has hired agency veteran Chris Tussing to oversee the shop ...
- The Hilfigers Set Sail In Spring Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2013
This time around, ads focus on the new collection for men, wom ...
- Bennetton Ads To Feature Trans-Sexual Model
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 29, 2013
United Colors of Benetton is aligning the social issues it features ...
- Who Has Purchased Crocs?
Marketing Daily, Nina Lentini - Tuesday, January 29, 2013
Top 10 DMAs in which adults who purchased Croc shoes in t ...
- Harley-Davidson Partners With Kid Rock
Raw, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Fashion Brands Launch Virtual Fitting Rooms
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
Adidas, Hugo Boss and Superdry are among a number of brands s ...
- Montana Back In Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 25, 2013
Skechers will have two commercials during Super Bowl XLVI, including one starri ...
- Ann Taylor Brings Back Kate Hudson In Spring Campaign
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
Ann Taylor says it is bringing back actress Kate Hudson as t ...
- Who's Spending $1,000+ On Clothing?
Marketing Daily, Nina Lentini - Friday, January 25, 2013
Top 10 DMAs in which adults who spent $1,000+ on the purcha ...