- Diesel Makes A Film: Timberlake Stars
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
A Justin Timberlake film "In Time from Diesel" advances the brand's "Da ...
- Nike Hands Tiger Crown To Rory
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 15, 2013
Tiger Woods may have been the king of Nike Golf for t ...
- New Balance Goes To Disney
Marketing Daily, Karl Greenberg - Thursday, January 10, 2013
New Balance is partnering with Walt Disney Parks and Resorts in ...
- Martin Agency Wins Timberland Biz
MediaDailyNews, Steve McClellan - Thursday, January 3, 2013
Timberland PRO has selected Interpublic Group's The Martin Agency to develop strate ...
- Tom Brady Can't Help Uggs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 18, 2012
Deckers Outdoor shoe brand Uggs brought on New England Patriots quarterback T ...
- Static Guard Launches Style Campaign With Soyon An
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
B&G Foods division Static Guard, a line of static-eliminating sprays, has team ...
- Gen Y Fashion: Lacoste's Crocodile Goes High-Tech
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2012
An upbeat video shows teens and 20-somethings cavorting in shirts that c ...
- Old Navy Ties With BuzzFeed.com For Holiday
Marketing Daily, Karl Greenberg - Wednesday, December 5, 2012
Old Navy is sponsoring BuzzFeed's page that lets users decorate any w ...
- American Apparel Slammed by ASA
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 5, 2012
American Apparel is under the eye of the Advertising Standards Authority ...
- Macy's: This Holiday, Wear Your Video On Your Sleeve
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
"This is a big deal for Macy's and Sean John," CEO R ...
- Ugg Marketing VP Talks Tom Brady
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 4, 2012
The New England Patriots QB has been spokesperson for Ugg for M ...
- Here Come The ISpecs
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 3, 2012
Microsoft has won a patent for glasses that can display a comput ...
- Heineken Makes Fashion Statement
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 3, 2012
Beer brand Heineken is partnering with Los Angeles-based retailer Union LA a ...
- Fruit Of The Loom Switches To Crispin
Marketing Daily, Sarah Mahoney - Sunday, December 2, 2012
Fruit of The Loom, which put its account up for review ba ...
- NHL's Richards Ties With Tees
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 30, 2012
The future of the NHL, currently in its second work stoppage sin ...
- Nike Advertises on DailyCandy
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
Nike has launched a program with DailyCandy on the latter's "31 Da ...
- Chrysler, Carhartt Create 'Imported From Detroit' Apparel
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Carhartt and the Chrysler brand have launched a new line of limit ...
- J.D. Power: LLBean.com Tops Online Retailers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 27, 2012
LLBean.com ranks highest among online apparel retailers with a score of 8 ...
- Born In The Racing Pit, Luna-C Moves Outward
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
Luna-C Clothing, which now backs BGB Motorsports for the Grand-Am Rolex ...
- Keys Lights The Fire For New CD
Marketing Daily - Top of the News, Thom Forbes - Monday, November 26, 2012
"People get ready/There's a train a coming," Alicia Keys sang a f ...
- Victoria's Secret Touts VSX Sport With Workouts
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
Victoria's Secret has tapped Mobile Corporation's Rich Media Messaging Software to r ...
- Gap Loves Love On Pinterest And Postagram
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
The campaign kicked off on Postagram and Pinterest, encouraging users to tu ...
- Nike Sells Off Cole Haan
Marketing Daily, Sarah Mahoney - Friday, November 16, 2012
Nike says it will sell off its swanky Cole Haan division ...
- Puma Embraces Mobile, Fun Tech To Attract Buyers
Online Media Daily, Mark Walsh - Wednesday, November 14, 2012
Puma employs technology that reflects its brand identity as a fun, style-sav ...
- Macy's Won't Be Thumped By 'Dump Trump'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 14, 2012
Donald Trump, who has been known to treat facts as if th ...
- I Know Exactly What To Wear Today
Engage:Men, - Tuesday, November 13, 2012
I consider myself a "guy's guy." I watch sports almost exclusively, pl ...
- Consumers Likely To Encounter Sticker Shock
Marketing Daily, Tanya Gazdik - Tuesday, November 13, 2012
The American Customer Satisfaction Index's (ACSI) November report shows evidence of increas ...
- The NBA Goes Big With Christmas Day Uniforms
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
The National Basketball Association (NBA) and its official on-court apparel partner adid ...
- Millennials: The Scoop On Food, Dining, Clothing
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2012
Consumers 16 to 34 are indeed different than older consumers when ...
- Russell Brands Partners With Australian Baseball
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Russell Brands, LLC, has signed on as the Australian Baseball League (AB ...