- ASICS Sounds Off For ING New York Marathon
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
The company, which has backed the marathon for 14 years, is partneri ...
- Levi's New Jeans Are Just Garbage
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
When its latest line of jeans -- the Wasteless Denim Collection ...
- Target Taps Prabal Gurung For Next Partnership
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
Target says it has signed up with designer Prabal Gurung for i ...
- Nike Links New Shoe To Obama's Ride
Marketing Daily, Sarah Mahoney - Friday, October 19, 2012
It's about time. The holiday edition of the Nike Air Force ...
- The NBA Goes Big With Pre-Season Pitch
Marketing Daily, Karl Greenberg - Friday, October 19, 2012
The National Basketball Association is launching a pre-season campaign to get peop ...
- Gap Reviews Agency Assignments Outside U.S.
MediaDailyNews, Steve McClellan - Friday, October 19, 2012
Clothing retailer Gap Inc. is conducting a creative and media agency revi ...
- Mizrahi Makes Malibu Mod With Auto-Inspired Line
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
Fashion designer Isaac Mizrahi is now putting a special collection on sa ...
- Gap Reorganizes Brand Management
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
In a move it says reflects its global expansion, Gap has reorganiz ...
- Spalding Signs Multiple Licensing Deals
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2012
Spalding's deal with PIK, brokered by licensing firm Dudley, puts the Spaldi ...
- Adidas' NEO Nabs Bieber
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Adidas says its NEO Label has named pop megastar Justin Bieber ...
- Nike 'Vehemently' Refutes Charges By 'Lance Hater'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 17, 2012
Even ardent admirers of Lance Armstrong have been rattled by the intrica ...
- Adidas Creates Digital Storefront
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
Adidas has created an interactive digital window concept for retail that connec ...
- For Coolness: TokyoFlash Kisai Maze Watch
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
The Japanese are most certainly from an advanced galaxy. If you dou ...
- Nike, Stussy Unveil New Line
Marketing Daily, Sarah Mahoney - Tuesday, October 9, 2012
Nike may be having a magical marketing moment with its mainstream runni ...
- Uniqlo Opens Stores, Launches Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
Japanese retailer Uniqlo is set to open its first West Coast sto ...
- Joe Montana Relaxes In Skecher Spokesman Role
Around the Net In Brand Marketing, Nina Lentini - Tuesday, October 2, 2012
The former NFL quarterback will star in his second commercial for t ...
- Despite Olympic Wins, Nike's Profits Fall
Marketing Daily, Sarah Mahoney - Friday, September 28, 2012
Nike may have made a strong showing this summer, thanks to t ...
- Target Blends Shopping, Content In Fall Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2012
Target may be a mass merchandise giant, but it's going high conce ...
- Biggest 30 Advertisers On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Facebook makes $1 billion per quarter in ads. From whom? The t ...
- Kohl's Signs Deal With Designer Derek Lam
Marketing Daily, Sarah Mahoney - Monday, September 24, 2012
Kohl's says it has named designer Derek Lam as the second st ...
- Q&A: Why Brands Still Shun Big Women
Marketing Daily, Sarah Mahoney - Friday, September 14, 2012
NPD Group reports that while two-thirds of women 13 and older descri ...
- Levi's Goes Forth To Flipboard
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
Levi's "Go Forth" campaign is going to Flipboard for the brand's fa ...
- Adidas, D-Rose Focus On Building Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
The sports footwear and apparel company is banking on Derrick Rose's comple ...
- Crocs New Line
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 13, 2012
Shoemaker Crocs Inc. is marketing to 13 to 30 year olds wi ...
- Nordstrom Brings Topshop To Austin, Texas
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 12, 2012
Nordstrom Inc. will bring British fashion chain Topshop to Austin and oth ...
- Hollister: Check Models' IQ's Before Abs!
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 10, 2012
A&F subsidiary Hollister might want to give prospective male models a qui ...
- Football's Back: Brady, Matthews In New Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
UGG is breaking its new campaign with Tom Brady, the New Engla ...
- Buy Me (Maybe): Celebrity Brands Are A Starting Point For Teen Style
Engage:Teens, Maruchi Santana - Thursday, September 6, 2012
For decades, teens have cared deeply about how they look. But today ...
- Under Armour Launches Largest-ever Women's Effort
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Under Armour is launching its largest-ever campaign directed at women, including i ...
- Skechers Goes Global, NFL With Montana, Cuban, Quiggly
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 5, 2012
After agreeing to pay $50M to settle a dispute with the F ...